A computational model and tool for generating more novel opportunities in professional innovation processes
This addresses the need for more creative tools in innovation processes, though it appears incremental as it builds on existing theories and techniques.
The authors tackled the problem of generating novel opportunities in professional innovation by developing a computational model that produced more novel and/or useful outcomes than Notebook LM and ChatGPT4o in a hospitality sector evaluation.
This paper presents a new computational model of creative outcomes, informed by creativity theories and techniques, which was implemented to generate more novel opportunities for innovation projects. The model implemented five functions that were developed to contribute to the generation of innovation opportunities with higher novelty without loss of usefulness. The model was evaluated using opportunities generated for an innovation project in the hospitality sector. The evaluation revealed that the computational model generated outcomes that were more novel and/or useful than outcomes from Notebook LM and ChatGPT4o. However, not all model functions contributed to the generation of more novel opportunities, leading to new directions for further model development