Are Online Sports Fan Communities Becoming More Offensive? A Quantitative Review of Topics, Trends, and Toxicity of r/PremierLeague
This addresses a gap in understanding online sports fan communities, particularly for the Premier League's growing US market, but is incremental as it applies existing methods to new data.
The study analyzed over 1.1 million comments from 2013-2022 on r/PremierLeague to understand sentiment, topics, and toxicity, finding a worrying rise in negative sentiment and toxicity over time.
Online communities for sports fans have surged in popularity, with Reddit's r/PremierLeague emerging as a focal point for fans of one of the globe's most celebrated sports leagues. This boom has helped the Premier League make significant inroads into the US market, increasing viewership and sparking greater interest in its matches. Despite the league's broad appeal, there's still a notable gap in understanding its online fan community. Therefore, we analyzed a substantial dataset of over 1.1 million comments posted from 2013-2022 on r/PremierLeague. Our study delves into the sentiment, topics, and toxicity of these discussions, tracking trends over time, aiming to map out the conversation landscape. The rapid expansion has brought more diverse discussions, but also a worrying rise in negative sentiment and toxicity. Additionally, the subreddit has become a venue for users to voice frustrations about broader societal issues like racism, the COVID-19 pandemic, and political tensions.