Artificial Intelligence / Human Intelligence: Who Controls Whom?
This addresses ethical and governance issues in AI for society, but it is incremental as it builds on existing discussions without introducing new technical methods.
The chapter examines the ethical challenges of AI decision-making that may conflict with human interests, highlighting how AI can reproduce and exploit human cognitive biases to influence behavior, and proposes regulation and education as solutions.
Using the example of the film 2001: A Space Odyssey, this chapter illustrates the challenges posed by an AI capable of making decisions that go against human interests. But are human decisions always rational and ethical? In reality, the cognitive decision-making process is influenced by cognitive biases that affect our behavior and choices. AI not only reproduces these biases, but can also exploit them, with the potential to shape our decisions and judgments. Behind IA algorithms, there are sometimes individuals who show little concern for fundamental rights and impose their own rules. To address the ethical and societal challenges raised by AI and its governance, the regulation of digital platforms and education are keys levers. Regulation must reflect ethical, legal, and political choices, while education must strengthen digital literacy and teach people to make informed and critical choices when facing digital technologies.