Trackly: A Unified SaaS Platform for User Behavior Analytics and Real Time Rule Based Anomaly Detection
This addresses the need for integrated analytics and security for SMEs and e-commerce to improve digital experiences and mitigate threats like fraud and bot attacks, but it is incremental as it combines existing methods into a unified platform.
Trackly tackles the problem of fragmented user behavior analytics and delayed threat detection by unifying comprehensive user behavior analytics with real-time, rule-based anomaly detection, achieving 98.1% accuracy, 97.7% precision, and 2.25% false positives on synthetic datasets.
Understanding user behavior is essential for improving digital experiences, optimizing business conversions, and mitigating threats like account takeovers, fraud, and bot attacks. Most platforms separate product analytics and security, creating fragmented visibility and delayed threat detection. Trackly, a scalable SaaS platform, unifies comprehensive user behavior analytics with real time, rule based anomaly detection. It tracks sessions, IP based geo location, device browser fingerprints, and granular events such as page views, add to cart, and checkouts. Suspicious activities logins from new devices or locations, impossible travel (Haversine formula), rapid bot like actions, VPN proxy usage, or multiple accounts per IP are flagged via configurable rules with weighted risk scoring, enabling transparent, explainable decisions. A real time dashboard provides global session maps, DAU MAU, bounce rates, and session durations. Integration is simplified with a lightweight JavaScript SDK and secure REST APIs. Implemented on a multi tenant microservices stack (ASP.NET Core, MongoDB, RabbitMQ, Next.js), Trackly achieved 98.1% accuracy, 97.7% precision, and 2.25% false positives on synthetic datasets, proving its efficiency for SMEs and ecommerce.