The Economics of Builder Saturation in Digital Markets
It addresses the problem of predicting economic outcomes in AI-enabled digital markets for policymakers and entrepreneurs, but is incremental as it synthesizes existing theoretical ingredients.
This paper challenges the assumption that AI-driven reductions in digital production costs will lead to widespread entrepreneurial success by introducing the Builder Saturation Effect, which shows that increased producer numbers dilute attention and returns, resulting in declining average payoffs and winner-take-most outcomes.
Recent advances in generative AI systems have dramatically reduced the cost of digital production, fueling narratives that widespread participation in software creation will yield a proliferation of viable companies. This paper challenges that assumption. We introduce the Builder Saturation Effect, formalizing a model in which production scales elastically but human attention remains finite. In markets with near-zero marginal costs and free entry, increases in the number of producers dilute average attention and returns per producer, even as total output expands. Extending the framework to incorporate quality heterogeneity and reinforcement dynamics, we show that equilibrium outcomes exhibit declining average payoffs and increasing concentration, consistent with power-law-like distributions. These results suggest that AI-enabled, democratised production is more likely to intensify competition and produce winner-take-most outcomes than to generate broadly distributed entrepreneurial success. Contribution type: This paper is primarily a work of synthesis and applied formalisation. The individual theoretical ingredients - attention scarcity, free-entry dilution, superstar effects, preferential attachment - are well established in their respective literatures. The contribution is to combine them into a unified framework and direct the resulting predictions at a specific contemporary claim about AI-enabled entrepreneurship.