Brief2Design: A Multi-phased, Compositional Approach to Prompt-based Graphic Design
This work addresses the challenge of translating abstract client briefs into visual designs for professional graphic designers, offering a structured workflow that improves requirement clarification at the cost of efficiency.
Brief2Design introduces a multi-phased, compositional approach to prompt-based graphic design that structures ambiguous client briefs into requirements, explores individual design elements, and recombines them. In a within-subjects study with 12 designers, it increased prompt diversity and received high ratings for requirement extraction compared to a conversational baseline, but required longer generation time and achieved comparable image diversity.
Professional designers work from client briefs that specify goals and constraints but often lack concrete design details. Translating these abstract requirements into visual designs poses a central challenge, yet existing tools address specific aspects or induce fixation through complete outputs. Through interviews with six professional designers, we identified how designers address this challenge: first structuring ambiguous requirements, then exploring individual elements, and finally recombining alternatives. We developed Brief2Design, supporting this workflow through requirement extraction and recommendation, element-level exploration for objects, backgrounds, text, typography, and composition, and flexible recombination of selected elements. A within-subjects study with twelve designers compared Brief2Design against a conversational baseline. The structured approach increased prompt diversity and received high ratings for requirement extraction and recommendation, but required longer generation time and achieved comparable image diversity. These findings reveal that structured workflows benefit requirement clarification at the cost of efficiency, informing design trade-offs for AI-assisted graphic design tools.