No Universal Courtesy: A Cross-Linguistic, Multi-Model Study of Politeness Effects on LLMs Using the PLUM Corpus
For researchers and developers of multilingual LLMs, this work quantifies the impact of politeness on model behavior, showing that optimal tone varies by language and model, which has implications for user interface design and cross-cultural AI deployment.
This study investigates how politeness in user prompts affects LLM responses across three languages and five models, finding that polite prompts improve response quality by up to ~11% while impolite tones degrade it, but these effects are language- and model-dependent rather than universal.
This paper explores the response of Large Language Models (LLMs) to user prompts with different degrees of politeness and impoliteness. The Politeness Theory by Brown and Levinson and the Impoliteness Framework by Culpeper form the basis of experiments conducted across three languages (English, Hindi, Spanish), five models (Gemini-Pro, GPT-4o Mini, Claude 3.7 Sonnet, DeepSeek-Chat, and Llama 3), and three interaction histories between users (raw, polite, and impolite). Our sample consists of 22,500 pairs of prompts and responses of various types, evaluated across five levels of politeness using an eight-factor assessment framework: coherence, clarity, depth, responsiveness, context retention, toxicity, conciseness, and readability. The findings show that model performance is highly influenced by tone, dialogue history, and language. While polite prompts enhance the average response quality by up to ~11% and impolite tones worsen it, these effects are neither consistent nor universal across languages and models. English is best served by courteous or direct tones, Hindi by deferential and indirect tones, and Spanish by assertive tones. Among the models, Llama is the most tone-sensitive (11.5% range), whereas GPT is more robust to adversarial tone. These results indicate that politeness is a quantifiable computational variable that affects LLM behaviour, though its impact is language- and model-dependent rather than universal. To support reproducibility and future work, we additionally release PLUM (Politeness Levels in Utterances, Multilingual), a publicly available corpus of 1,500 human-validated prompts across three languages and five politeness categories, and provide a formal supplementary analysis of six falsifiable hypotheses derived from politeness theory, empirically assessed against the dataset.