The Decay of Impact with Network Distance in Linear Diffusion Processes
Provides a theoretical understanding and practical approximation for influence propagation in social networks, relevant to researchers studying social influence, status, and diffusion processes.
The authors derive an approximate solution for the total impact of one node on another in linear diffusion models on networks, showing it decays exponentially with network distance and can be approximated by eigenvector centrality and graph spectrum. Numerical experiments on educational networks confirm an average exponential decline and the utility of the first-order approximation.
Many processes related to status, power, and influence within social networks have been modeled using forced linear diffusion models; examples include the highly successful Friedkin-Johnsen model of social influence, the status/power scores of Katz and Bonacich, and the widely used network autocorrelation model. While a basic assumption of such models is that the impact of one individual on another through any given path falls exponentially with path length, the total impact of the first individual on the second involves contributions from walks of all lengths; thus, while total impact is expected to decline with network distance, the relationship is not trivial. Here, we provide an approximate solution for the total impact of one node on another as a function of network distance, showing that the total impact is given to first order by a product of eigenvector centrality scores together with an expression in terms of the graph spectrum (eigenvalues of the adjacency matrix) that falls exponentially with distance. We also show how this solution can be refined using higher-order eigenvectors of the adjacency matrix. A numerical study on interpersonal networks drawn from educational settings verifies an average exponential decline in impact strength under the linear diffusion model, and shows that the first-order eigenvector approximation can often be a good proxy for total impact as obtained from the exact solution. This suggests a simple model that can be used to approximate total impact for social influence or status processes in a range of settings.