PersonaFingerprint: Measuring Persona Inference on Modern Websites with LLM-Driven Browsing
It reveals that encrypted traffic metadata on modern websites can leak not only visited sites but also user personas, posing a new privacy threat to users.
This paper identifies and quantifies a new privacy risk where an adversary can infer a user's persona (browsing behavior) from encrypted traffic metadata, achieving about 84% accuracy on mixed-site traffic across 10 websites and 15 personas.
Website Fingerprinting (WFP) has traditionally focused on inferring which website a user visits from encrypted traffic metadata such as packet sizes and timing. In this paper, we identify and quantify a new privacy risk in modern web settings: an adversary can infer a user's persona using only packet-length and inter-arrival-time sequences. To study this risk at scale, we build an LLM-driven multi-agent browsing framework that enforces controllable persona constraints while a computer-use agent interacts with real websites and collects corresponding encrypted traffic traces. We formalize persona fingerprinting under both closed-set and open-world settings and further evaluate whether persona information is already embedded in representations learned by existing WFP models and can be amplified at low cost. Across 10 modern websites and 15 personas (plus an open-world class), persona inference achieves about 84% accuracy on mixed-site traffic; moreover, a lightweight multi-task objective can boost persona accuracy to around 80% while retaining strong site classification performance (about 93% baseline). Our results show that, on modern websites, encrypted traffic metadata can leak not only which site a user visits, but also how they browse and who is browsing.