OxygenREC-v2: Internalizing Discrimination into Generative Recommendation
For large-scale e-commerce platforms, this work provides a practical generative recommender that effectively incorporates behavior signals, yielding significant business metrics improvements.
OxygenREC-v2 internalizes behavior signals into generative recommendation without a separate discriminative objective, achieving 1.6-4.4% improvement in UCTCVR and 2.8-6.8% in GMV over OxygenREC-v1 in online A/B tests on JD.com.
Generative recommendation unifies retrieval and ranking within a single model by autoregressively decoding semantic identifier (SID) sequences. Yet reliably incorporating behavior signals from clicks, cart additions, and orders remains challenging. Existing approaches either jointly optimize generative and discriminative objectives, requiring delicate trade-offs, or use a separate ranker as a post-hoc reinforcement-learning reward, risking out-of-distribution scoring and reward misalignment. We propose OxygenREC-v2, a generative recommender that Internalizes Discrimination into Generative Recommendation (IDGR). Rather than adding a separate discriminative objective, OxygenREC-v2 uses logged behavior to condition generation and supervise training. During pre-training, a behavior instruction conditions generation on the target behavior. During post-training, future interaction behaviors are exploited as privileged knowledge in our entropy-aware trajectory optimization self-distillation framework, enabling reward-model-free policy optimization. Throughout both training stages, OxygenREC-v2 maintains a single unified backbone. We implement OxygenREC-v2 as a 3B-parameter, 1B-activated MoE and deploy it on JD.com's large-scale e-commerce platform. Across multiple online A/B tests, OxygenREC-v2 improves user click-through conversion rate (UCTCVR) by 1.6--4.4% and GMV by 2.8--6.8% over OxygenREC-v1.