Yiqing Wu

Yiqing Wu, Ruobing Xie, Yongchun Zhu et al.

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}

Yiqing Wu, Haoming Li, Guanyu Jiang et al.

Large Language Model (LLM)-driven conversational search is shifting information retrieval from reactive keyword matching to proactive, open-ended dialogues. In this context, Conversation Starters are widely deployed to provide personalized query recommendations that help users initiate dialogues. Conventionally, recommending these starters relies on a closed "exposure-click" loop. Yet, this feedback loop mechanism traps the system in an echo chamber where, compounded by data sparsity, it fails to capture the dynamic nature of conversational search intents shaped by the open world. As a result, the system skews towards popular but generic suggestions.In this work, we uncover an untapped paradigm shift to shatter this harmful feedback loop: harnessing user "free will" through active user expressions. Unlike traditional recommendations, conversational search empowers users to bypass menus entirely through manually typed queries. The open-world intents in active queries hold the key to breaking this loop. However, incorporating them is non-trivial: (1) there exists an inherent distribution shift between active queries and formulated starters. (2) Furthermore, the "non-ID-able" nature of open text renders traditional item-based popularity statistics ineffective for large-scale industrial streaming training. To this end, we propose Passive-Active Bridge (PA-Bridge), a novel framework that employs an adversarial distribution aligner to bridge the distributional gap between passively recommended starters and active expressions. Moreover, we introduce a semantic discretizer to enable the deployment of popularity debiasing algorithms. Online A/B tests on our platform, demonstrate that PA-Bridge significantly boosts the Feature Penetration Rate by 0.54% and User Active Days

Yiqing Wu, Ruobing Xie, Zhao Zhang et al.

The graph-based recommendation has achieved great success in recent years. However, most existing graph-based recommendations focus on capturing user preference based on positive edges/feedback, while ignoring negative edges/feedback (e.g., dislike, low rating) that widely exist in real-world recommender systems. How to utilize negative feedback in graph-based recommendations still remains underexplored. In this study, we first conducted a comprehensive experimental analysis and found that (1) existing graph neural networks are not well-suited for modeling negative feedback, which acts as a high-frequency signal in a user-item graph. (2) The graph-based recommendation suffers from the representation degeneration problem. Based on the two observations, we propose a novel model that models positive and negative feedback from a frequency filter perspective called Dual-frequency Graph Neural Network for Sign-aware Recommendation (DFGNN). Specifically, in DFGNN, the designed dual-frequency graph filter (DGF) captures both low-frequency and high-frequency signals that contain positive and negative feedback. Furthermore, the proposed signed graph regularization is applied to maintain the user/item embedding uniform in the embedding space to alleviate the representation degeneration problem. Additionally, we conduct extensive experiments on real-world datasets and demonstrate the effectiveness of the proposed model. Codes of our model will be released upon acceptance.

Yiwen Chen, Yiqing Wu, Huishi Luo et al.

Graph-based recommendation has achieved great success in recent years. The classical graph recommendation model utilizes ID embedding to store essential collaborative information. However, this ID-based paradigm faces challenges in transferring to a new domain, making it hard to build a pre-trained graph recommendation model. This phenomenon primarily stems from two inherent challenges: (1) the non-transferability of ID embeddings due to isolated domain-specific ID spaces, and (2) structural incompatibility between heterogeneous interaction graphs across domains. To address these issues, we propose TextBridgeGNN, a pre-training and fine-tuning framework that can effectively transfer knowledge from a pre-trained GNN to downstream tasks. We believe the key lies in how to build the relationship between domains. Specifically, TextBridgeGNN uses text as a semantic bridge to connect domains through multi-level graph propagation. During the pre-training stage, textual information is utilized to break the data islands formed by multiple domains, and hierarchical GNNs are designed to learn both domain-specific and domain-global knowledge with text features, ensuring the retention of collaborative signals and the enhancement of semantics. During the fine-tuning stage, a similarity transfer mechanism is proposed. This mechanism initializes ID embeddings in the target domain by transferring from semantically related nodes, successfully transferring the ID embeddings and graph pattern. Experiments demonstrate that TextBridgeGNN outperforms existing methods in cross-domain, multi-domain, and training-free settings, highlighting its ability to integrate Pre-trained Language Model (PLM)-driven semantics with graph-based collaborative filtering without costly language model fine-tuning or real-time inference overhead.