TextBridgeGNN: Pre-training Graph Neural Network for Cross-Domain Recommendation via Text-Guided Transfer
This addresses the challenge of building pre-trained graph recommendation models for cross-domain applications, which is incremental as it builds on existing GNN and PLM techniques.
The paper tackled the problem of transferring graph-based recommendation models to new domains by proposing TextBridgeGNN, a pre-training and fine-tuning framework that uses text as a semantic bridge to connect domains, resulting in outperformance over existing methods in cross-domain, multi-domain, and training-free settings.
Graph-based recommendation has achieved great success in recent years. The classical graph recommendation model utilizes ID embedding to store essential collaborative information. However, this ID-based paradigm faces challenges in transferring to a new domain, making it hard to build a pre-trained graph recommendation model. This phenomenon primarily stems from two inherent challenges: (1) the non-transferability of ID embeddings due to isolated domain-specific ID spaces, and (2) structural incompatibility between heterogeneous interaction graphs across domains. To address these issues, we propose TextBridgeGNN, a pre-training and fine-tuning framework that can effectively transfer knowledge from a pre-trained GNN to downstream tasks. We believe the key lies in how to build the relationship between domains. Specifically, TextBridgeGNN uses text as a semantic bridge to connect domains through multi-level graph propagation. During the pre-training stage, textual information is utilized to break the data islands formed by multiple domains, and hierarchical GNNs are designed to learn both domain-specific and domain-global knowledge with text features, ensuring the retention of collaborative signals and the enhancement of semantics. During the fine-tuning stage, a similarity transfer mechanism is proposed. This mechanism initializes ID embeddings in the target domain by transferring from semantically related nodes, successfully transferring the ID embeddings and graph pattern. Experiments demonstrate that TextBridgeGNN outperforms existing methods in cross-domain, multi-domain, and training-free settings, highlighting its ability to integrate Pre-trained Language Model (PLM)-driven semantics with graph-based collaborative filtering without costly language model fine-tuning or real-time inference overhead.