Jonathan Mayer

Madelyne Xiao, Jonathan Mayer

We examine the disconnect between scholarship and practice in applying machine learning to trust and safety problems, using misinformation detection as a case study. We survey literature on automated detection of misinformation across a corpus of 248 well-cited papers in the field. We then examine subsets of papers for data and code availability, design missteps, reproducibility, and generalizability. Our paper corpus includes published work in security, natural language processing, and computational social science. Across these disparate disciplines, we identify common errors in dataset and method design. In general, detection tasks are often meaningfully distinct from the challenges that online services actually face. Datasets and model evaluation are often non-representative of real-world contexts, and evaluation frequently is not independent of model training. We demonstrate the limitations of current detection methods in a series of three representative replication studies. Based on the results of these analyses and our literature survey, we conclude that the current state-of-the-art in fully-automated misinformation detection has limited efficacy in detecting human-generated misinformation. We offer recommendations for evaluating applications of machine learning to trust and safety problems and recommend future directions for research.

Arunesh Mathur, Jonathan Mayer, Mihir Kshirsagar

There is a rapidly growing literature on dark patterns, user interface designs -- typically related to shopping or privacy -- that researchers deem problematic. Recent work has been predominantly descriptive, documenting and categorizing objectionable user interfaces. These contributions have been invaluable in highlighting specific designs for researchers and policymakers. But the current literature lacks a conceptual foundation: What makes a user interface a dark pattern? Why are certain designs problematic for users or society? We review recent work on dark patterns and demonstrate that the literature does not reflect a singular concern or consistent definition, but rather, a set of thematically related considerations. Drawing from scholarship in psychology, economics, ethics, philosophy, and law, we articulate a set of normative perspectives for analyzing dark patterns and their effects on individuals and society. We then show how future research on dark patterns can go beyond subjective criticism of user interface designs and apply empirical methods grounded in normative perspectives.

Ben Kaiser, Jerry Wei, Eli Lucherini et al.

Disinformation is proliferating on the internet, and platforms are responding by attaching warnings to content. There is little evidence, however, that these warnings help users identify or avoid disinformation. In this work, we adapt methods and results from the information security warning literature in order to design and evaluate effective disinformation warnings. In an initial laboratory study, we used a simulated search task to examine contextual and interstitial disinformation warning designs. We found that users routinely ignore contextual warnings, but users notice interstitial warnings -- and respond by seeking information from alternative sources. We then conducted a follow-on crowdworker study with eight interstitial warning designs. We confirmed a significant impact on user information-seeking behavior, and we found that a warning's design could effectively inform users or convey a risk of harm. We also found, however, that neither user comprehension nor fear of harm moderated behavioral effects. Our work provides evidence that disinformation warnings can -- when designed well -- help users identify and avoid disinformation. We show a path forward for designing effective warnings, and we contribute repeatable methods for evaluating behavioral effects. We also surface a possible dilemma: disinformation warnings might be able to inform users and guide behavior, but the behavioral effects might result from user experience friction, not informed decision making.

Jordan Holland, Ross Teixeira, Paul Schmitt et al.

In this paper, we develop a method to create a large, labeled dataset of visible network device vendors across the Internet by mapping network-visible IP addresses to device vendors. We use Internet-wide scanning, banner grabs of network-visible devices across the IPv4 address space, and clustering techniques to assign labels to more than 160,000 devices. We subsequently probe these devices and use features extracted from the responses to train a classifier that can accurately classify device vendors. Finally, we demonstrate how this method can be used to understand broader trends across the Internet by predicting device vendors in traceroutes from CAIDA's Archipelago measurement system and subsequently examining vendor distributions across these traceroutes.

Arunesh Mathur, Gunes Acar, Michael J. Friedman et al.

Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We present automated techniques that enable experts to identify dark patterns on a large set of websites. Using these techniques, we study shopping websites, which often use dark patterns to influence users into making more purchases or disclosing more information than they would otherwise. Analyzing ~53K product pages from ~11K shopping websites, we discover 1,818 dark pattern instances, together representing 15 types and 7 broader categories. We examine these dark patterns for deceptive practices, and find 183 websites that engage in such practices. We also uncover 22 third-party entities that offer dark patterns as a turnkey solution. Finally, we develop a taxonomy of dark pattern characteristics that describes the underlying influence of the dark patterns and their potential harm on user decision-making. Based on our findings, we make recommendations for stakeholders including researchers and regulators to study, mitigate, and minimize the use of these patterns.

Grant Storey, Dillon Reisman, Jonathan Mayer et al.

We present a systematic study of ad blocking - and the associated "arms race" - as a security problem. We model ad blocking as a state space with four states and six state transitions, which correspond to techniques that can be deployed by either publishers or ad blockers. We argue that this is a complete model of the system. We propose several new ad blocking techniques, including ones that borrow ideas from rootkits to prevent detection by anti-ad blocking scripts. Another technique uses the insight that ads must be recognizable by humans to comply with laws and industry self-regulation. We have built prototype implementations of three of these techniques, successfully blocking ads and evading detection. We systematically evaluate our proposed techniques, along with existing ones, in terms of security, practicality, and legality. We characterize the order of growth of the development effort required to create/maintain ad blockers as a function of the growth of the web. Based on our state-space model, our new techniques, and this systematization, we offer insights into the likely "end game" of the arms race. We challenge the widespread assumption that the arms race will escalate indefinitely, and instead identify a combination of evolving technical and legal factors that will determine the outcome.