Eric Zhao

Wenqi Fan, Yao Ma, Qing Li et al.

In recent years, Graph Neural Networks (GNNs), which can naturally integrate node information and topological structure, have been demonstrated to be powerful in learning on graph data. These advantages of GNNs provide great potential to advance social recommendation since data in social recommender systems can be represented as user-user social graph and user-item graph; and learning latent factors of users and items is the key. However, building social recommender systems based on GNNs faces challenges. For example, the user-item graph encodes both interactions and their associated opinions; social relations have heterogeneous strengths; users involve in two graphs (e.g., the user-user social graph and the user-item graph). To address the three aforementioned challenges simultaneously, in this paper, we present a novel graph neural network framework (GraphRec) for social recommendations. In particular, we provide a principled approach to jointly capture interactions and opinions in the user-item graph and propose the framework GraphRec, which coherently models two graphs and heterogeneous strengths. Extensive experiments on two real-world datasets demonstrate the effectiveness of the proposed framework GraphRec. Our code is available at \url{https://github.com/wenqifan03/GraphRec-WWW19}

Emilio Calvano, Nika Haghtalab, Ellen Vitercik et al.

Digital services face a fundamental trade-off in content selection: they must balance the immediate revenue gained from high-reward content against the long-term benefits of maintaining user engagement. Traditional multi-armed bandit models assume that users remain perpetually engaged, failing to capture the possibility that users may disengage when dissatisfied, thereby reducing future revenue potential. In this work, we introduce a model for the content selection problem that explicitly accounts for variable user engagement and disengagement. In our framework, content that maximizes immediate reward is not necessarily optimal in terms of fostering sustained user engagement. Our contributions are twofold. First, we develop computational and statistical methods for offline optimization and online learning of content selection policies. For users whose engagement patterns are defined by $k$ distinct levels, we design a dynamic programming algorithm that computes the exact optimal policy in $O(k^2)$ time. Moreover, we derive no-regret learning guarantees for an online learning setting in which the platform serves a series of users with unknown and potentially adversarial engagement patterns. Second, we introduce the concept of modified demand elasticity which captures how small changes in a user's overall satisfaction affect the platform's ability to secure long-term revenue. This notion generalizes classical demand elasticity by incorporating the dynamics of user re-engagement, thereby revealing key insights into the interplay between engagement and revenue. Notably, our analysis uncovers a counterintuitive phenomenon: although higher friction (i.e., a reduced likelihood of re-engagement) typically lowers overall revenue, it can simultaneously lead to higher user engagement under optimal content selection policies.

Yunjiang Jiang, Yue Shang, Rui Li et al.

Result relevance scoring is critical to e-commerce search user experience. Traditional information retrieval methods focus on keyword matching and hand-crafted or counting-based numeric features, with limited understanding of item semantic relevance. We describe a highly-scalable feed-forward neural model to provide relevance score for (query, item) pairs, using only user query and item title as features, and both user click feedback as well as limited human ratings as labels. Several general enhancements were applied to further optimize eval/test metrics, including Siamese pairwise architecture, random batch negative co-training, and point-wise fine-tuning. We found significant improvement over GBDT baseline as well as several off-the-shelf deep-learning baselines on an independently constructed ratings dataset. The GBDT model relies on 10 times more features. We also present metrics for select subset combinations of techniques mentioned above.

Rui Li, Yunjiang Jiang, Wenyun Yang et al.

We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.

Eric Zhao, Anqi Liu, Animashree Anandkumar et al.

We address the problem of active learning under label shift: when the class proportions of source and target domains differ. We introduce a "medial distribution" to incorporate a tradeoff between importance weighting and class-balanced sampling and propose their combined usage in active learning. Our method is known as Mediated Active Learning under Label Shift (MALLS). It balances the bias from class-balanced sampling and the variance from importance weighting. We prove sample complexity and generalization guarantees for MALLS which show active learning reduces asymptotic sample complexity even under arbitrary label shift. We empirically demonstrate MALLS scales to high-dimensional datasets and can reduce the sample complexity of active learning by 60% in deep active learning tasks.

Yao Ma, Ziyi Guo, Zhaochun Ren et al.

Graphs are essential representations of many real-world data such as social networks. Recent years have witnessed the increasing efforts made to extend the neural network models to graph-structured data. These methods, which are usually known as the graph neural networks, have been applied to advance many graphs related tasks such as reasoning dynamics of the physical system, graph classification, and node classification. Most of the existing graph neural network models have been designed for static graphs, while many real-world graphs are inherently dynamic. For example, social networks are naturally evolving as new users joining and new relations being created. Current graph neural network models cannot utilize the dynamic information in dynamic graphs. However, the dynamic information has been proven to enhance the performance of many graph analytic tasks such as community detection and link prediction. Hence, it is necessary to design dedicated graph neural networks for dynamic graphs. In this paper, we propose DGNN, a new {\bf D}ynamic {\bf G}raph {\bf N}eural {\bf N}etwork model, which can model the dynamic information as the graph evolving. In particular, the proposed framework can keep updating node information by capturing the sequential information of edges (interactions), the time intervals between edges and information propagation coherently. Experimental results on various dynamic graphs demonstrate the effectiveness of the proposed framework.