Chunyuan Yuan

Chunyuan Yuan, Yiming Qiu, Mingming Li et al.

Query intent classification, which aims at assisting customers to find desired products, has become an essential component of the e-commerce search. Existing query intent classification models either design more exquisite models to enhance the representation learning of queries or explore label-graph and multi-task to facilitate models to learn external information. However, these models cannot capture multi-granularity matching features from queries and categories, which makes them hard to mitigate the gap in the expression between informal queries and categories. This paper proposes a Multi-granularity Matching Attention Network (MMAN), which contains three modules: a self-matching module, a char-level matching module, and a semantic-level matching module to comprehensively extract features from the query and a query-category interaction matrix. In this way, the model can eliminate the difference in expression between queries and categories for query intent classification. We conduct extensive offline and online A/B experiments, and the results show that the MMAN significantly outperforms the strong baselines, which shows the superiority and effectiveness of MMAN. MMAN has been deployed in production and brings great commercial value for our company.

Chunyuan Yuan, Ming Pang, Zheng Fang et al.

Query intent classification is an essential module for customers to find desired products on the e-commerce application quickly. Most existing query intent classification methods rely on the users' click behavior as a supervised signal to construct training samples. However, these methods based entirely on posterior labels may lead to serious category imbalance problems because of the Matthew effect in click samples. Compared with popular categories, it is difficult for products under long-tail categories to obtain traffic and user clicks, which makes the models unable to detect users' intent for products under long-tail categories. This in turn aggravates the problem that long-tail categories cannot obtain traffic, forming a vicious circle. In addition, due to the randomness of the user's click, the posterior label is unstable for the query with similar semantics, which makes the model very sensitive to the input, leading to an unstable and incomplete recall of categories. In this paper, we propose a novel Semi-supervised Multi-channel Graph Convolutional Network (SMGCN) to address the above problems from the perspective of label association and semi-supervised learning. SMGCN extends category information and enhances the posterior label by utilizing the similarity score between the query and categories. Furthermore, it leverages the co-occurrence and semantic similarity graph of categories to strengthen the relations among labels and weaken the influence of posterior label instability. We conduct extensive offline and online A/B experiments, and the experimental results show that SMGCN significantly outperforms the strong baselines, which shows its effectiveness and practicality.

Qianwen Ma, Chunyuan Yuan, Wei Zhou et al.

Automatically labeling multiple styles for every song is a comprehensive application in all kinds of music websites. Recently, some researches explore review-driven multi-label music style classification and exploit style correlations for this task. However, their methods focus on mining the statistical relations between different music styles and only consider shallow style relations. Moreover, these statistical relations suffer from the underfitting problem because some music styles have little training data. To tackle these problems, we propose a novel knowledge relations integrated framework (KRF) to capture the complete style correlations, which jointly exploits the inherent relations between music styles according to external knowledge and their statistical relations. Based on the two types of relations, we use a graph convolutional network to learn the deep correlations between styles automatically. Experimental results show that our framework significantly outperforms state-of-the-art methods. Further studies demonstrate that our framework can effectively alleviate the underfitting problem and learn meaningful style correlations. The source code can be available at https://github.com/Makwen1995/MusicGenre.

Zheng Fang, Donghao Xie, Ming Pang et al.

Relevance modeling in e-commerce search remains challenged by semantic gaps in term-matching methods (e.g., BM25) and neural models' reliance on the scarcity of domain-specific hard samples. We propose ADORE, a self-sustaining framework that synergizes three innovations: (1) A Rule-aware Relevance Discrimination module, where a Chain-of-Thought LLM generates intent-aligned training data, refined via Kahneman-Tversky Optimization (KTO) to align with user behavior; (2) An Error-type-aware Data Synthesis module that auto-generates adversarial examples to harden robustness; and (3) A Key-attribute-enhanced Knowledge Distillation module that injects domain-specific attribute hierarchies into a deployable student model. ADORE automates annotation, adversarial generation, and distillation, overcoming data scarcity while enhancing reasoning. Large-scale experiments and online A/B testing verify the effectiveness of ADORE. The framework establishes a new paradigm for resource-efficient, cognitively aligned relevance modeling in industrial applications.

Ming Pang, Chunyuan Yuan, Xiaoyu He et al.

Traditional sparse and dense retrieval methods struggle to leverage general world knowledge and often fail to capture the nuanced features of queries and products. With the advent of large language models (LLMs), industrial search systems have started to employ LLMs to generate identifiers for product retrieval. Commonly used identifiers include (1) static/semantic IDs and (2) product term sets. The first approach requires creating a product ID system from scratch, missing out on the world knowledge embedded within LLMs. While the second approach leverages this general knowledge, the significant difference in word distribution between queries and products means that product-based identifiers often do not align well with user search queries, leading to missed product recalls. Furthermore, when queries contain numerous attributes, these algorithms generate a large number of identifiers, making it difficult to assess their quality, which results in low overall recall efficiency. To address these challenges, this paper introduces a novel e-commerce retrieval paradigm: the Generative Retrieval and Alignment Model (GRAM). GRAM employs joint training on text information from both queries and products to generate shared text identifier codes, effectively bridging the gap between queries and products. This approach not only enhances the connection between queries and products but also improves inference efficiency. The model uses a co-alignment strategy to generate codes optimized for maximizing retrieval efficiency. Additionally, it introduces a query-product scoring mechanism to compare product values across different codes, further boosting retrieval efficiency. Extensive offline and online A/B testing demonstrates that GRAM significantly outperforms traditional models and the latest generative retrieval models, confirming its effectiveness and practicality.

Chunyuan Yuan, Chong Zhang, Zheng Fang et al.

Query classification, including multiple subtasks such as intent and category prediction, is vital to e-commerce applications. E-commerce queries are usually short and lack context, and the information between labels cannot be used, resulting in insufficient prior information for modeling. Most existing industrial query classification methods rely on users' posterior click behavior to construct training samples, resulting in a Matthew vicious cycle. Furthermore, the subtasks of query classification lack a unified framework, leading to low efficiency for algorithm optimization. In this paper, we propose a novel Semi-supervised Scalable Unified Framework (SSUF), containing multiple enhanced modules to unify the query classification tasks. The knowledge-enhanced module uses world knowledge to enhance query representations and solve the problem of insufficient query information. The label-enhanced module uses label semantics and semi-supervised signals to reduce the dependence on posterior labels. The structure-enhanced module enhances the label representation based on the complex label relations. Each module is highly pluggable, and input features can be added or removed as needed according to each subtask. We conduct extensive offline and online A/B experiments, and the results show that SSUF significantly outperforms the state-of-the-art models.

Zhenhui Liu, Chunyuan Yuan, Ming Pang et al.

Retrieval systems primarily address the challenge of matching user queries with the most relevant advertisements, playing a crucial role in e-commerce search advertising. The diversity of user needs and expressions often produces massive long-tail queries that cannot be matched with merchant bidwords or product titles, which results in some advertisements not being recalled, ultimately harming user experience and search efficiency. Existing query rewriting research focuses on various methods such as query log mining, query-bidword vector matching, or generation-based rewriting. However, these methods often fail to simultaneously optimize the relevance and authenticity of the user's original query and rewrite and maximize the revenue potential of recalled ads. In this paper, we propose a Multi-objective aligned Bidword Generation Model (MoBGM), which is composed of a discriminator, generator, and preference alignment module, to address these challenges. To simultaneously improve the relevance and authenticity of the query and rewrite and maximize the platform revenue, we design a discriminator to optimize these key objectives. Using the feedback signal of the discriminator, we train a multi-objective aligned bidword generator that aims to maximize the combined effect of the three objectives. Extensive offline and online experiments show that our proposed algorithm significantly outperforms the state of the art. After deployment, the algorithm has created huge commercial value for the platform, further verifying its feasibility and robustness.

Yibo Sun, Jizhou Huang, Chunyuan Yuan et al.

Providing timely accessibility reminders of a point-of-interest (POI) plays a vital role in improving user satisfaction of finding places and making visiting decisions. However, it is difficult to keep the POI database in sync with the real-world counterparts due to the dynamic nature of business changes. To alleviate this problem, we formulate and present a practical solution that jointly extracts POI mentions and identifies their coupled accessibility labels from unstructured text. We approach this task as a sequence tagging problem, where the goal is to produce <POI name, accessibility label> pairs from unstructured text. This task is challenging because of two main issues: (1) POI names are often newly-coined words so as to successfully register new entities or brands and (2) there may exist multiple pairs in the text, which necessitates dealing with one-to-many or many-to-one mapping to make each POI coupled with its accessibility label. To this end, we propose a Geographic-Enhanced and Dependency-guIded sequence Tagging (GEDIT) model to concurrently address the two challenges. First, to alleviate challenge #1, we develop a geographic-enhanced pre-trained model to learn the text representations. Second, to mitigate challenge #2, we apply a relational graph convolutional network to learn the tree node representations from the parsed dependency tree. Finally, we construct a neural sequence tagging model by integrating and feeding the previously pre-learned representations into a CRF layer. Extensive experiments conducted on a real-world dataset demonstrate the superiority and effectiveness of GEDIT. In addition, it has already been deployed in production at Baidu Maps. Statistics show that the proposed solution can save significant human effort and labor costs to deal with the same amount of documents, which confirms that it is a practical way for POI accessibility maintenance.

Chunyuan Yuan, Wanhui Qian, Qianwen Ma et al.

The rapid development of social media changes the lifestyle of people and simultaneously provides an ideal place for publishing and disseminating rumors, which severely exacerbates social panic and triggers a crisis of social trust. Early content-based methods focused on finding clues from the text and user profiles for rumor detection. Recent studies combine the stances of users' comments with news content to capture the difference between true and false rumors. Although the user's stance is effective for rumor detection, the manual labeling process is time-consuming and labor-intensive, which limits the application of utilizing it to facilitate rumor detection. In this paper, we first finetune a pre-trained BERT model on a small labeled dataset and leverage this model to annotate weak stance labels for users' comment data to overcome the problem mentioned above. Then, we propose a novel Stance-aware Reinforcement Learning Framework (SRLF) to select high-quality labeled stance data for model training and rumor detection. Both the stance selection and rumor detection tasks are optimized simultaneously to promote both tasks mutually. We conduct experiments on two commonly used real-world datasets. The experimental results demonstrate that our framework outperforms the state-of-the-art models significantly, which confirms the effectiveness of the proposed framework.

Chunyuan Yuan, Qianwen Ma, Wei Zhou et al.

The dissemination of fake news significantly affects personal reputation and public trust. Recently, fake news detection has attracted tremendous attention, and previous studies mainly focused on finding clues from news content or diffusion path. However, the required features of previous models are often unavailable or insufficient in early detection scenarios, resulting in poor performance. Thus, early fake news detection remains a tough challenge. Intuitively, the news from trusted and authoritative sources or shared by many users with a good reputation is more reliable than other news. Using the credibility of publishers and users as prior weakly supervised information, we can quickly locate fake news in massive news and detect them in the early stages of dissemination. In this paper, we propose a novel Structure-aware Multi-head Attention Network (SMAN), which combines the news content, publishing, and reposting relations of publishers and users, to jointly optimize the fake news detection and credibility prediction tasks. In this way, we can explicitly exploit the credibility of publishers and users for early fake news detection. We conducted experiments on three real-world datasets, and the results show that SMAN can detect fake news in 4 hours with an accuracy of over 91%, which is much faster than the state-of-the-art models.

Chunyuan Yuan, Jiacheng Li, Wei Zhou et al.

Information diffusion prediction is a fundamental task for understanding the information propagation process. It has wide applications in such as misinformation spreading prediction and malicious account detection. Previous works either concentrate on utilizing the context of a single diffusion sequence or using the social network among users for information diffusion prediction. However, the diffusion paths of different messages naturally constitute a dynamic diffusion graph. For one thing, previous works cannot jointly utilize both the social network and diffusion graph for prediction, which is insufficient to model the complexity of the diffusion process and results in unsatisfactory prediction performance. For another, they cannot learn users' dynamic preferences. Intuitively, users' preferences are changing as time goes on and users' personal preference determines whether the user will repost the information. Thus, it is beneficial to consider users' dynamic preferences in information diffusion prediction. In this paper, we propose a novel dynamic heterogeneous graph convolutional network (DyHGCN) to jointly learn the structural characteristics of the social graph and dynamic diffusion graph. Then, we encode the temporal information into the heterogeneous graph to learn the users' dynamic preferences. Finally, we apply multi-head attention to capture the context-dependency of the current diffusion path to facilitate the information diffusion prediction task. Experimental results show that DyHGCN significantly outperforms the state-of-the-art models on three public datasets, which shows the effectiveness of the proposed model.

Chunyuan Yuan, Qianwen Ma, Wei Zhou et al.

The development of social media has revolutionized the way people communicate, share information and make decisions, but it also provides an ideal platform for publishing and spreading rumors. Existing rumor detection methods focus on finding clues from text content, user profiles, and propagation patterns. However, the local semantic relation and global structural information in the message propagation graph have not been well utilized by previous works. In this paper, we present a novel global-local attention network (GLAN) for rumor detection, which jointly encodes the local semantic and global structural information. We first generate a better integrated representation for each source tweet by fusing the semantic information of related retweets with the attention mechanism. Then, we model the global relationships among all source tweets, retweets, and users as a heterogeneous graph to capture the rich structural information for rumor detection. We conduct experiments on three real-world datasets, and the results demonstrate that GLAN significantly outperforms the state-of-the-art models in both rumor detection and early detection scenarios.

Chunyuan Yuan, Wei Zhou, Qianwen Ma et al.

Opinion spam has become a widespread problem in social media, where hired spammers write deceptive reviews to promote or demote products to mislead the consumers for profit or fame. Existing works mainly focus on manually designing discrete textual or behavior features, which cannot capture complex semantics of reviews. Although recent works apply deep learning methods to learn review-level semantic features, their models ignore the impact of the user-level and product-level information on learning review semantics and the inherent user-review-product relationship information. In this paper, we propose a Hierarchical Fusion Attention Network (HFAN) to automatically learn the semantics of reviews from the user and product level. Specifically, we design a multi-attention unit to extract user(product)-related review information. Then, we use orthogonal decomposition and fusion attention to learn a user, review, and product representation from the review information. Finally, we take the review as a relation between user and product entity and apply TransH to jointly encode this relationship into review representation. Experimental results obtained more than 10\% absolute precision improvement over the state-of-the-art performances on four real-world datasets, which show the effectiveness and versatility of the model.