Solomiia Fedushko

Solomiia Fedushko, Yuriy Syerov, Oleksandr Skybinskyi et al.

The study deals with the methods and means of checking the reliability of usernames of online communities on the basis of computer-linguistic analysis of the results of their communicative interaction. The methodological basis of the study is a combination of general scientific methods and special approaches to the study of the data verification of online communities in the Ukrainian segment of the global information environment. The algorithm of functioning of the utility Verifier of online community username is developed. The informational model of the automated means of checking the usernames of online community is designed. The utility Verifier of online community username data validation system approbation is realized in the online community. The indicator of the data verification system effectiveness is determined.

Artem Zakharchenko, Yuliia Maksimtsova, Valentyn Iurchenko et al.

Owing to its history and challenging circumstances, social networks community in Ukraine is a very interesting polygon for the study of communications in the constantly changing environment, especially in the political discourse. This unique environment requires three dimensions to ascertain the political position of its participant. But 2019 presidential elections made this object even more spectacular. The winner of elections comedian Volodymyr Zelenskyi reached 73% of votes without any issue ownership, with empty agenda, and this influenced the electoral content of social networks and their authors behavior. We saw, that the issue ownership by other candidates succeeds in making their issues more salient in social networks. But the new phenomena, the non-agenda ownership, overcome any ideological influence, especially under the conditions of punishment mechanism applied to old politicians. Analyzing social media content and users behavior in the period between two rounds of elections, we found considerable overlaps between this campaign and the 2016 Trump campaign. We approved the widespread of filter bubbles, negative campaign messages, fake news and conspiracy theories. Active and powerful core of Ukrainian Facebook that was responsible for the Revolution of dignity now became less significant and even turns into the huge filter bubble of active people. We also proved that manipulations and fake news in the environment of private groups may be as much powerful as in a case of classical communication based around the opinion leaders.

Solomiia Fedushko, Sofia Kolos

The features of use of hashtags among students of Lviv were investigated. The list of optimal strategies for using these communicative tools for personal branding is determined. The effective strategy for using hashtags in online communication for the personal and company branding is considered. The results of calculation of effectiveness of hashtags related to #education is calculated. The reports of using hashtag #education in social networks is presented.