Subba Reddy Oota

Subba Reddy Oota, Manish Gupta, Mariya Toneva · cmu

Language models have been shown to be very effective in predicting brain recordings of subjects experiencing complex language stimuli. For a deeper understanding of this alignment, it is important to understand the correspondence between the detailed processing of linguistic information by the human brain versus language models. We investigate this correspondence via a direct approach, in which we eliminate information related to specific linguistic properties in the language model representations and observe how this intervention affects the alignment with fMRI brain recordings obtained while participants listened to a story. We investigate a range of linguistic properties (surface, syntactic, and semantic) and find that the elimination of each one results in a significant decrease in brain alignment. Specifically, we find that syntactic properties (i.e. Top Constituents and Tree Depth) have the largest effect on the trend of brain alignment across model layers. These findings provide clear evidence for the role of specific linguistic information in the alignment between brain and language models, and open new avenues for mapping the joint information processing in both systems. We make the code publicly available [https://github.com/subbareddy248/linguistic-properties-brain-alignment].

Subba Reddy Oota, Emin Çelik, Fatma Deniz et al. · cmu

Despite known differences between reading and listening in the brain, recent work has shown that text-based language models predict both text-evoked and speech-evoked brain activity to an impressive degree. This poses the question of what types of information language models truly predict in the brain. We investigate this question via a direct approach, in which we systematically remove specific low-level stimulus features (textual, speech, and visual) from language model representations to assess their impact on alignment with fMRI brain recordings during reading and listening. Comparing these findings with speech-based language models reveals starkly different effects of low-level features on brain alignment. While text-based models show reduced alignment in early sensory regions post-removal, they retain significant predictive power in late language regions. In contrast, speech-based models maintain strong alignment in early auditory regions even after feature removal but lose all predictive power in late language regions. These results suggest that speech-based models provide insights into additional information processed by early auditory regions, but caution is needed when using them to model processing in late language regions. We make our code publicly available. [https://github.com/subbareddy248/speech-llm-brain]

Prachi Jindal, Anant Khandelwal, Manish Gupta et al.

Understanding how humans and artificial intelligence systems process complex narrative videos is a fundamental challenge at the intersection of neuroscience and machine learning. This study investigates how the temporal context length of video clips (3--24 s clips) and the narrative-task prompting shape brain-model alignment during naturalistic movie watching. Using fMRI recordings from participants viewing full-length movies, we examine how brain regions sensitive to narrative context dynamically represent information over varying timescales and how these neural patterns align with model-derived features. We find that increasing clip duration substantially improves brain alignment for multimodal large language models (MLLMs), whereas unimodal video models show little to no gain. Further, shorter temporal windows align with perceptual and early language regions, while longer windows preferentially align higher-order integrative regions, mirrored by a layer-to-cortex hierarchy in MLLMs. Finally, experiments with four narrative-task prompts show that they elicit task-specific, region-dependent brain alignment patterns and context-dependent shifts in clip-level tuning in higher-order regions. Our work positions long-form narrative movies as a principled testbed for studying long-timescale temporal integration in long-context MLLMs and its relationship to cortical responses during narrative comprehension.

Subba Reddy Oota, Zijiao Chen, Manish Gupta et al.

Can artificial intelligence unlock the secrets of the human brain? How do the inner mechanisms of deep learning models relate to our neural circuits? Is it possible to enhance AI by tapping into the power of brain recordings? These captivating questions lie at the heart of an emerging field at the intersection of neuroscience and artificial intelligence. Our survey dives into this exciting domain, focusing on human brain recording studies and cutting-edge cognitive neuroscience datasets that capture brain activity during natural language processing, visual perception, and auditory experiences. We explore two fundamental approaches: encoding models, which attempt to generate brain activity patterns from sensory inputs; and decoding models, which aim to reconstruct our thoughts and perceptions from neural signals. These techniques not only promise breakthroughs in neurological diagnostics and brain-computer interfaces but also offer a window into the very nature of cognition. In this survey, we first discuss popular representations of language, vision, and speech stimuli, and present a summary of neuroscience datasets. We then review how the recent advances in deep learning transformed this field, by investigating the popular deep learning based encoding and decoding architectures, noting their benefits and limitations across different sensory modalities. From text to images, speech to videos, we investigate how these models capture the brain's response to our complex, multimodal world. While our primary focus is on human studies, we also highlight the crucial role of animal models in advancing our understanding of neural mechanisms. Throughout, we mention the ethical implications of these powerful technologies, addressing concerns about privacy and cognitive liberty. We conclude with a summary and discussion of future trends in this rapidly evolving field.

Subba Reddy Oota, Jashn Arora, Vijay Rowtula et al.

Enabling effective brain-computer interfaces requires understanding how the human brain encodes stimuli across modalities such as visual, language (or text), etc. Brain encoding aims at constructing fMRI brain activity given a stimulus. There exists a plethora of neural encoding models which study brain encoding for single mode stimuli: visual (pretrained CNNs) or text (pretrained language models). Few recent papers have also obtained separate visual and text representation models and performed late-fusion using simple heuristics. However, previous work has failed to explore: (a) the effectiveness of image Transformer models for encoding visual stimuli, and (b) co-attentive multi-modal modeling for visual and text reasoning. In this paper, we systematically explore the efficacy of image Transformers (ViT, DEiT, and BEiT) and multi-modal Transformers (VisualBERT, LXMERT, and CLIP) for brain encoding. Extensive experiments on two popular datasets, BOLD5000 and Pereira, provide the following insights. (1) To the best of our knowledge, we are the first to investigate the effectiveness of image and multi-modal Transformers for brain encoding. (2) We find that VisualBERT, a multi-modal Transformer, significantly outperforms previously proposed single-mode CNNs, image Transformers as well as other previously proposed multi-modal models, thereby establishing new state-of-the-art. The supremacy of visio-linguistic models raises the question of whether the responses elicited in the visual regions are affected implicitly by linguistic processing even when passively viewing images. Future fMRI tasks can verify this computational insight in an appropriate experimental setting.

Subba Reddy Oota, Jashn Arora, Veeral Agarwal et al.

Several popular Transformer based language models have been found to be successful for text-driven brain encoding. However, existing literature leverages only pretrained text Transformer models and has not explored the efficacy of task-specific learned Transformer representations. In this work, we explore transfer learning from representations learned for ten popular natural language processing tasks (two syntactic and eight semantic) for predicting brain responses from two diverse datasets: Pereira (subjects reading sentences from paragraphs) and Narratives (subjects listening to the spoken stories). Encoding models based on task features are used to predict activity in different regions across the whole brain. Features from coreference resolution, NER, and shallow syntax parsing explain greater variance for the reading activity. On the other hand, for the listening activity, tasks such as paraphrase generation, summarization, and natural language inference show better encoding performance. Experiments across all 10 task representations provide the following cognitive insights: (i) language left hemisphere has higher predictive brain activity versus language right hemisphere, (ii) posterior medial cortex, temporo-parieto-occipital junction, dorsal frontal lobe have higher correlation versus early auditory and auditory association cortex, (iii) syntactic and semantic tasks display a good predictive performance across brain regions for reading and listening stimuli resp.

Mounika Marreddy, Subba Reddy Oota, Lakshmi Sireesha Vakada et al.

Graph Convolutional Networks (GCN) have achieved state-of-art results on single text classification tasks like sentiment analysis, emotion detection, etc. However, the performance is achieved by testing and reporting on resource-rich languages like English. Applying GCN for multi-task text classification is an unexplored area. Moreover, training a GCN or adopting an English GCN for Indian languages is often limited by data availability, rich morphological variation, syntax, and semantic differences. In this paper, we study the use of GCN for the Telugu language in single and multi-task settings for four natural language processing (NLP) tasks, viz. sentiment analysis (SA), emotion identification (EI), hate-speech (HS), and sarcasm detection (SAR). In order to evaluate the performance of GCN with one of the Indian languages, Telugu, we analyze the GCN based models with extensive experiments on four downstream tasks. In addition, we created an annotated Telugu dataset, TEL-NLP, for the four NLP tasks. Further, we propose a supervised graph reconstruction method, Multi-Task Text GCN (MT-Text GCN) on the Telugu that leverages to simultaneously (i) learn the low-dimensional word and sentence graph embeddings from word-sentence graph reconstruction using graph autoencoder (GAE) and (ii) perform multi-task text classification using these latent sentence graph embeddings. We argue that our proposed MT-Text GCN achieves significant improvements on TEL-NLP over existing Telugu pretrained word embeddings, and multilingual pretrained Transformer models: mBERT, and XLM-R. On TEL-NLP, we achieve a high F1-score for four NLP tasks: SA (0.84), EI (0.55), HS (0.83) and SAR (0.66). Finally, we show our model's quantitative and qualitative analysis on the four NLP tasks in Telugu.

Lakshmi Sireesha Vakada, Anudeep Ch, Mounika Marreddy et al.

Document summarization aims to create a precise and coherent summary of a text document. Many deep learning summarization models are developed mainly for English, often requiring a large training corpus and efficient pre-trained language models and tools. However, English summarization models for low-resource Indian languages are often limited by rich morphological variation, syntax, and semantic differences. In this paper, we propose GAE-ISumm, an unsupervised Indic summarization model that extracts summaries from text documents. In particular, our proposed model, GAE-ISumm uses Graph Autoencoder (GAE) to learn text representations and a document summary jointly. We also provide a manually-annotated Telugu summarization dataset TELSUM, to experiment with our model GAE-ISumm. Further, we experiment with the most publicly available Indian language summarization datasets to investigate the effectiveness of GAE-ISumm on other Indian languages. Our experiments of GAE-ISumm in seven languages make the following observations: (i) it is competitive or better than state-of-the-art results on all datasets, (ii) it reports benchmark results on TELSUM, and (iii) the inclusion of positional and cluster information in the proposed model improved the performance of summaries.

Subba Reddy Oota, Jashn Arora, Manish Gupta et al.

How the brain captures the meaning of linguistic stimuli across multiple views is still a critical open question in neuroscience. Consider three different views of the concept apartment: (1) picture (WP) presented with the target word label, (2) sentence (S) using the target word, and (3) word cloud (WC) containing the target word along with other semantically related words. Unlike previous efforts, which focus only on single view analysis, in this paper, we study the effectiveness of brain decoding in a zero-shot cross-view learning setup. Further, we propose brain decoding in the novel context of cross-view-translation tasks like image captioning (IC), image tagging (IT), keyword extraction (KE), and sentence formation (SF). Using extensive experiments, we demonstrate that cross-view zero-shot brain decoding is practical leading to ~0.68 average pairwise accuracy across view pairs. Also, the decoded representations are sufficiently detailed to enable high accuracy for cross-view-translation tasks with following pairwise accuracy: IC (78.0), IT (83.0), KE (83.7) and SF (74.5). Analysis of the contribution of different brain networks reveals exciting cognitive insights: (1) A high percentage of visual voxels are involved in image captioning and image tagging tasks, and a high percentage of language voxels are involved in the sentence formation and keyword extraction tasks. (2) Zero-shot accuracy of the model trained on S view and tested on WC view is better than same-view accuracy of the model trained and tested on WC view.

Subba Reddy Oota, Mounika Marreddy, Manish Gupta et al.

Syntactic parsing is the task of assigning a syntactic structure to a sentence. There are two popular syntactic parsing methods: constituency and dependency parsing. Recent works have used syntactic embeddings based on constituency trees, incremental top-down parsing, and other word syntactic features for brain activity prediction given the text stimuli to study how the syntax structure is represented in the brain's language network. However, the effectiveness of dependency parse trees or the relative predictive power of the various syntax parsers across brain areas, especially for the listening task, is yet unexplored. In this study, we investigate the predictive power of the brain encoding models in three settings: (i) individual performance of the constituency and dependency syntactic parsing based embedding methods, (ii) efficacy of these syntactic parsing based embedding methods when controlling for basic syntactic signals, (iii) relative effectiveness of each of the syntactic embedding methods when controlling for the other. Further, we explore the relative importance of syntactic information (from these syntactic embedding methods) versus semantic information using BERT embeddings. We find that constituency parsers help explain activations in the temporal lobe and middle-frontal gyrus, while dependency parsers better encode syntactic structure in the angular gyrus and posterior cingulate cortex. Although semantic signals from BERT are more effective compared to any of the syntactic features or embedding methods, syntactic embedding methods explain additional variance for a few brain regions.

Subba Reddy Oota, Anant Khandelwal, Khushbu Pahwa et al.

Understanding how humans and artificial intelligence systems predict and plan by interacting with their environment is a fundamental challenge at the intersection of neuroscience and machine learning. Most brain-encoding studies focus on aligning artificial models with brain activity during language comprehension or passive visual processing, while interactive brain-alignment studies have to date been largely limited to reinforcement-learning (RL) agents and theory-based models. To address this gap, we study brain alignment of representative models from two foundation-model families, namely vision-language models (VLMs) and large-action models (LAMs), using fMRI recordings from participants playing naturalistic Atari-style video games. Specifically, we examine how action-focused and reasoning-focused prompts shape model's internal representations and align with fMRI brain activity. First, we find that both VLMs and LAMs exhibit significantly exhibit voxel-wise encoding performance than RL baselines, with the advantage holding even under matched feature dimensionality. Second, prompt-driven gains scale with the cortical processing hierarchy: the largest improvements appear in frontal-parietal and motor-planning regions, while early visual cortex gains roughly half as much. Third, variance partitioning reveals a qualitatively different representational organization: VLM is prompt-symmetric (12.5% unique action vs. 13.6% unique reasoning), whereas LAM is prompt-asymmetric (27% unique action vs. -5% unique reasoning), with the asymmetry strongest in frontal-motor cortex. Together, these results demonstrate that action-specialized fine-tuning reorganizes multimodal representations toward action-relevant neural computations even when whole-brain prediction accuracy is statistically equivalent between VLM and LAM.

Subba Reddy Oota, Vijay Rowtula, Shahid Mohammed et al.

Hospitalization of patients is one of the major factors for high wound care costs. Most patients do not acquire a wound which needs immediate hospitalization. However, due to factors such as delay in treatment, patient's non-compliance or existing co-morbid conditions, an injury can deteriorate and ultimately lead to patient hospitalization. In this paper, we propose a deep multi-modal method to predict the patient's risk of hospitalization. Our goal is to predict the risk confidently by collectively using the wound variables and wound images of the patient. Existing works in this domain have mainly focused on healing trajectories based on distinct wound types. We developed a transfer learning-based wound assessment solution, which can predict both wound variables from wound images and their healing trajectories, which is our primary contribution. We argue that the development of a novel model can help in early detection of the complexities in the wound, which might affect the healing process and also reduce the time spent by a clinician to diagnose the wound.

Subba Reddy Oota, Khushbu Pahwa, Prachi Jindal et al.

Recent voxel-wise multimodal brain encoding studies have shown that multimodal large language models (MLLMs) exhibit a higher degree of brain alignment compared to unimodal models in both unimodal and multimodal stimulus settings. More recently, instruction-tuned multimodal models have shown to generate task-specific representations that align strongly with brain activity. However, prior work evaluating the brain alignment of MLLMs has primarily focused on unimodal settings or relied on non-instruction-tuned multimodal models for multimodal stimuli. To address this gap, we investigated brain alignment, that is, measuring the degree of predictivity of neural activity recorded while participants were watching naturalistic movies (video along with audio) with representations derived from MLLMs. We utilized instruction-specific embeddings from six video and two audio instruction-tuned MLLMs. Experiments with 13 video task-specific instructions show that instruction-tuned video MLLMs significantly outperform non-instruction-tuned multimodal (by 15%) and unimodal models (by 20%). Our evaluation of MLLMs for both video and audio tasks using language-guided instructions shows clear disentanglement in task-specific representations from MLLMs, leading to precise differentiation of multimodal functional processing in the brain. We also find that MLLM layers align hierarchically with the brain, with early sensory areas showing strong alignment with early layers, while higher-level visual and language regions align more with middle to late layers. These findings provide clear evidence for the role of task-specific instructions in improving the alignment between brain activity and MLLMs, and open new avenues for mapping joint information processing in both the systems. We make the code publicly available [https://github.com/subbareddy248/mllm_videos].

Mounika Marreddy, Subba Reddy Oota, Venkata Charan Chinni et al.

Analyzing user opinion changes in long conversation threads is extremely critical for applications like enhanced personalization, market research, political campaigns, customer service, targeted advertising, and content moderation. Unfortunately, previous studies on stance and dogmatism in user conversations have focused on training models using datasets annotated at the post level, treating each post as independent and randomly sampling posts from conversation threads. Hence, first, we build a dataset for studying user opinion fluctuations in 764 long multi-user Reddit conversation threads, called USDC. USDC contains annotations for 2 tasks: i) User Stance classification, which involves labeling a user's stance in a post within a conversation on a five-point scale; ii) User Dogmatism classification, which involves labeling a user's overall opinion in the conversation on a four-point scale. Besides being time-consuming and costly, manual annotations for USDC are challenging because: 1) Conversation threads could be very long, increasing the chances of noisy annotations; and 2) Interpreting instances where a user changes their opinion within a conversation is difficult because often such transitions are subtle and not expressed explicitly. Hence, we leverage majority voting on zero-shot, one-shot, and few-shot annotations from Mistral Large and GPT-4 to automate the annotation process. Human annotations on 200 test conversations achieved inter-annotator agreement scores of 0.49 for stance and 0.50 for dogmatism with these LLM annotations, indicating a reasonable level of consistency between human and LLM annotations. USDC is then used to finetune and instruction-tune multiple deployable small language models like LLaMA, Falcon and Vicuna for the stance and dogmatism classification tasks. We make the code and dataset publicly available [https://github.com/mounikamarreddy/USDC].

Pavan Kalyan Reddy Neerudu, Subba Reddy Oota, Mounika Marreddy et al.

Transformer-based pretrained models like BERT, GPT-2 and T5 have been finetuned for a large number of natural language processing (NLP) tasks, and have been shown to be very effective. However, while finetuning, what changes across layers in these models with respect to pretrained checkpoints is under-studied. Further, how robust are these models to perturbations in input text? Does the robustness vary depending on the NLP task for which the models have been finetuned? While there exists some work on studying the robustness of BERT finetuned for a few NLP tasks, there is no rigorous study that compares this robustness across encoder only, decoder only and encoder-decoder models. In this paper, we characterize changes between pretrained and finetuned language model representations across layers using two metrics: CKA and STIR. Further, we study the robustness of three language models (BERT, GPT-2 and T5) with eight different text perturbations on classification tasks from the General Language Understanding Evaluation (GLUE) benchmark, and generation tasks like summarization, free-form generation and question generation. GPT-2 representations are more robust than BERT and T5 across multiple types of input perturbation. Although models exhibit good robustness broadly, dropping nouns, verbs or changing characters are the most impactful. Overall, this study provides valuable insights into perturbation-specific weaknesses of popular Transformer-based models, which should be kept in mind when passing inputs. We make the code and models publicly available [https://github.com/PavanNeerudu/Robustness-of-Transformers-models].

Subba Reddy Oota, Nafisur Rahman, Shahid Saleem Mohammed et al.

The Affordable care Act of 2010 had introduced Readmission reduction program in 2012 to reduce avoidable re-admissions to control rising healthcare costs. Wound care impacts 15 of medicare beneficiaries making it one of the major contributors of medicare health care cost. Health plans have been exploring proactive health care services that can focus on preventing wound recurrences and re-admissions to control the wound care costs. With rising costs of Wound care industry, it has become of paramount importance to reduce wound recurrences & patient re-admissions. What factors are responsible for a Wound to recur which ultimately lead to hospitalization or re-admission? Is there a way to identify the patients at risk of re-admission before the occurrence using data driven analysis? Patient re-admission risk management has become critical for patients suffering from chronic wounds such as diabetic ulcers, pressure ulcers, and vascular ulcers. Understanding the risk & the factors that cause patient readmission can help care providers and patients avoid wound recurrences. Our work focuses on identifying patients who are at high risk of re-admission & determining the time period with in which a patient might get re-admitted. Frequent re-admissions add financial stress to the patient & Health plan and deteriorate the quality of life of the patient. Having this information can allow a provider to set up preventive measures that can delay, if not prevent, patients' re-admission. On a combined wound & episode-level data set of patient's wound care information, our extended autoprognosis achieves a recall of 92 and a precision of 92 for the predicting a patient's re-admission risk. For new patient class, precision and recall are as high as 91 and 98, respectively. We are also able to predict the patient's discharge event for a re-admission event to occur through our model with a MAE of 2.3 weeks.

Subba Reddy Oota, Naresh Manwani, Raju S. Bapi

fMRI semantic category understanding using linguistic encoding models attempts to learn a forward mapping that relates stimuli to the corresponding brain activation. State-of-the-art encoding models use a single global model (linear or non-linear) to predict brain activation given the stimulus. However, the critical assumption in these methods is that a priori different brain regions respond the same way to all the stimuli, that is, there is no modularity or specialization assumed for any region. This goes against the modularity theory, supported by many cognitive neuroscience investigations suggesting that there are functionally specialized regions in the brain. In this paper, we achieve this by clustering similar regions together and for every cluster we learn a different linear regression model using a mixture of linear experts model. The key idea here is that each linear expert captures the behaviour of similar brain regions. Given a new stimulus, the utility of the proposed model is twofold (i) predicts the brain activation as a weighted linear combination of the activations of multiple linear experts and (ii) to learn multiple experts corresponding to different brain regions. We argue that each expert captures activity patterns related to a particular region of interest (ROI) in the human brain. This study helps in understanding the brain regions that are activated together given different kinds of stimuli. Importantly, we suggest that the mixture of regression experts (MoRE) framework successfully combines the two principles of organization of function in the brain, namely that of specialization and integration. Experiments on fMRI data from paradigm 1 [1]where participants view linguistic stimuli show that the proposed MoRE model has better prediction accuracy compared to that of conventional models.

Subba Reddy Oota, Adithya Avvaru, Mounika Marreddy et al.

Estimating the intensity of emotion has gained significance as modern textual inputs in potential applications like social media, e-retail markets, psychology, advertisements etc., carry a lot of emotions, feelings, expressions along with its meaning. However, the approaches of traditional sentiment analysis primarily focuses on classifying the sentiment in general (positive or negative) or at an aspect level(very positive, low negative, etc.) and cannot exploit the intensity information. Moreover, automatically identifying emotions like anger, fear, joy, sadness, disgust etc., from text introduces challenging scenarios where single tweet may contain multiple emotions with different intensities and some emotions may even co-occur in some of the tweets. In this paper, we propose an architecture, Experts Model, inspired from the standard Mixture of Experts (MoE) model. The key idea here is each expert learns different sets of features from the feature vector which helps in better emotion detection from the tweet. We compared the results of our Experts Model with both baseline results and top five performers of SemEval-2018 Task-1, Affect in Tweets (AIT). The experimental results show that our proposed approach deals with the emotion detection problem and stands at top-5 results.

Subba Reddy Oota, Adithya Avvaru, Naresh Manwani et al.

fMRI semantic category understanding using linguistic encoding models attempt to learn a forward mapping that relates stimuli to the corresponding brain activation. Classical encoding models use linear multi-variate methods to predict the brain activation (all voxels) given the stimulus. However, these methods essentially assume multiple regions as one large uniform region or several independent regions, ignoring connections among them. In this paper, we present a mixture of experts-based model where a group of experts captures brain activity patterns related to particular regions of interest (ROI) and also show the discrimination across different experts. The model is trained word stimuli encoded as 25-dimensional feature vectors as input and the corresponding brain responses as output. Given a new word (25-dimensional feature vector), it predicts the entire brain activation as the linear combination of multiple experts brain activations. We argue that each expert learns a certain region of brain activations corresponding to its category of words, which solves the problem of identifying the regions with a simple encoding model. We showcase that proposed mixture of experts-based model indeed learns region-based experts to predict the brain activations with high spatial accuracy.

Subba Reddy Oota, Naresh Manwani, Bapi Raju S

The dispute of how the human brain represents conceptual knowledge has been argued in many scientific fields. Brain imaging studies have shown that the spatial patterns of neural activation in the brain are correlated with thinking about different semantic categories of words (for example, tools, animals, and buildings) or when viewing the related pictures. In this paper, we present a computational model that learns to predict the neural activation captured in functional magnetic resonance imaging (fMRI) data of test words. Unlike the models with hand-crafted features that have been used in the literature, in this paper we propose a novel approach wherein decoding models are built with features extracted from popular linguistic encodings of Word2Vec, GloVe, Meta-Embeddings in conjunction with the empirical fMRI data associated with viewing several dozen concrete nouns. We compared these models with several other models that use word features extracted from FastText, Randomly-generated features, Mitchell's 25 features [1]. The experimental results show that the predicted fMRI images using Meta-Embeddings meet the state-of-the-art performance. Although models with features from GloVe and Word2Vec predict fMRI images similar to the state-of-the-art model, model with features from Meta-Embeddings predicts significantly better. The proposed scheme that uses popular linguistic encoding offers a simple and easy approach for semantic decoding from fMRI experiments.

Vijayasaradhi Indurthi, Subba Reddy Oota

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs and to encourage forwarding of the material over online social networks. We use distributed word representations of the words in the title as features to identify clickbaits in online news media. We train a machine learning model using linear regression to predict the cickbait score of a given tweet. Our methods achieve an F1-score of 64.98\% and an MSE of 0.0791. Compared to other methods, our method is simple, fast to train, does not require extensive feature engineering and yet moderately effective.