CYMar 10, 2017
User Longevity and Engagement in Mobile Multiplayer Sports Management GamesDaniele Grassi, Giacomo Barigazzi, Giacomo Cabri
Mobile games are extremely popular and engage millions of people every day. Even if they are often quite simple, their development features a high degree of difficulty and requires close attention to both achieve a high satisfaction from users and grant a return to the developers. In this paper we propose a model that analyzes users' playing session time in order to evaluate and maximize the longevity of games, even during the first phases of their development.