User Longevity and Engagement in Mobile Multiplayer Sports Management Games
This addresses the challenge for game developers to improve user retention and satisfaction in a popular but competitive domain, though it appears incremental as it builds on existing session analysis methods.
The paper tackles the problem of maximizing user longevity and engagement in mobile multiplayer sports management games by proposing a model that analyzes playing session time, aiming to evaluate and enhance game longevity during early development phases.
Mobile games are extremely popular and engage millions of people every day. Even if they are often quite simple, their development features a high degree of difficulty and requires close attention to both achieve a high satisfaction from users and grant a return to the developers. In this paper we propose a model that analyzes users' playing session time in order to evaluate and maximize the longevity of games, even during the first phases of their development.