Zhicheng He

Wei Guo, Chang Meng, Enming Yuan et al.

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users' multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data ''as features'' and gradient conflict in multitask learning when treating multi-behavior data ''as labels''. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data ''as labels'', we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF. Ablation studies and in-depth analysis further validate the effectiveness of our proposed model in capturing high-order relations and alleviating gradient conflict. The source code and datasets are available at https://github.com/MC-CV/CIGF.

Zhicheng He, Weiwen Liu, Wei Guo et al.

User Behavior Modeling (UBM) plays a critical role in user interest learning, which has been extensively used in recommender systems. Crucial interactive patterns between users and items have been exploited, which brings compelling improvements in many recommendation tasks. In this paper, we attempt to provide a thorough survey of this research topic. We start by reviewing the research background of UBM. Then, we provide a systematic taxonomy of existing UBM research works, which can be categorized into four different directions including Conventional UBM, Long-Sequence UBM, Multi-Type UBM, and UBM with Side Information. Within each direction, representative models and their strengths and weaknesses are comprehensively discussed. Besides, we elaborate on the industrial practices of UBM methods with the hope of providing insights into the application value of existing UBM solutions. Finally, we summarize the survey and discuss the future prospects of this field.

Wei Guo, Can Zhang, Zhicheng He et al.

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important behavior patterns. Despite the effectiveness, we argue that these methods suffer from the risk of label sparsity (i.e., the user-item interactions are highly sparse with respect to the feature space), label noise (i.e., the collected user-item interactions are usually noisy), and the underuse of domain knowledge (i.e., the pairwise correlations between samples). To address these challenging problems, we propose a novel Multi-Interest Self-Supervised learning (MISS) framework which enhances the feature embeddings with interest-level self-supervision signals. With the help of two novel CNN-based multi-interest extractors,self-supervision signals are discovered with full considerations of different interest representations (point-wise and union-wise), interest dependencies (short-range and long-range), and interest correlations (inter-item and intra-item). Based on that, contrastive learning losses are further applied to the augmented views of interest representations, which effectively improves the feature representation learning. Furthermore, our proposed MISS framework can be used as an plug-in component with existing CTR prediction models and further boost their performances. Extensive experiments on three large-scale datasets show that MISS significantly outperforms the state-of-the-art models, by up to 13.55% in AUC, and also enjoys good compatibility with representative deep CTR models.