Luping Wang

Luping Wang, Sheng Chen, Linnan Jiang et al.

The large models, as predicted by scaling raw forecasts, have made groundbreaking progress in many fields, particularly in natural language generation tasks, where they have approached or even surpassed human levels. However, the unprecedented scale of their parameters brings significant computational and storage costs. These large models require substantial computational resources and GPU memory to operate. When adapting large models to specific downstream tasks, their massive parameter scale poses a significant challenge in fine-tuning on hardware platforms with limited computational power and GPU memory. To address this issue, Parameter-Efficient Fine-Tuning (PEFT) offers a practical solution by efficiently adjusting the parameters of large pre-trained models to suit various downstream tasks. Specifically, PEFT adjusts the parameters of pre-trained large models to adapt to specific tasks or domains, minimizing the introduction of additional parameters and the computational resources required. This review mainly introduces the preliminary knowledge of PEFT, the core ideas and principles of various PEFT algorithms, the applications of PEFT, and potential future research directions. By reading this review, we believe that interested parties can quickly grasp the PEFT methodology, thereby accelerating its development and innovation.

Xiaofeng Pan, Ming Li, Jing Zhang et al.

Different from large-scale platforms such as Taobao and Amazon, CVR modeling in small-scale recommendation scenarios is more challenging due to the severe Data Distribution Fluctuation (DDF) issue. DDF prevents existing CVR models from being effective since 1) several months of data are needed to train CVR models sufficiently in small scenarios, leading to considerable distribution discrepancy between training and online serving; and 2) e-commerce promotions have significant impacts on small scenarios, leading to distribution uncertainty of the upcoming time period. In this work, we propose a novel CVR method named MetaCVR from a perspective of meta learning to address the DDF issue. Firstly, a base CVR model which consists of a Feature Representation Network (FRN) and output layers is designed and trained sufficiently with samples across months. Then we treat time periods with different data distributions as different occasions and obtain positive and negative prototypes for each occasion using the corresponding samples and the pre-trained FRN. Subsequently, a Distance Metric Network (DMN) is devised to calculate the distance metrics between each sample and all prototypes to facilitate mitigating the distribution uncertainty. At last, we develop an Ensemble Prediction Network (EPN) which incorporates the output of FRN and DMN to make the final CVR prediction. In this stage, we freeze the FRN and train the DMN and EPN with samples from recent time period, therefore effectively easing the distribution discrepancy. To the best of our knowledge, this is the first study of CVR prediction targeting the DDF issue in small-scale recommendation scenarios. Experimental results on real-world datasets validate the superiority of our MetaCVR and online A/B test also shows our model achieves impressive gains of 11.92% on PCVR and 8.64% on GMV.