Peng Jiang

Yue Feng, Shuchang Liu, Zhenghai Xue et al.

Conversational recommender systems (CRSs) aim to recommend high-quality items to users through a dialogue interface. It usually contains multiple sub-tasks, such as user preference elicitation, recommendation, explanation, and item information search. To develop effective CRSs, there are some challenges: 1) how to properly manage sub-tasks; 2) how to effectively solve different sub-tasks; and 3) how to correctly generate responses that interact with users. Recently, Large Language Models (LLMs) have exhibited an unprecedented ability to reason and generate, presenting a new opportunity to develop more powerful CRSs. In this work, we propose a new LLM-based CRS, referred to as LLMCRS, to address the above challenges. For sub-task management, we leverage the reasoning ability of LLM to effectively manage sub-task. For sub-task solving, we collaborate LLM with expert models of different sub-tasks to achieve the enhanced performance. For response generation, we utilize the generation ability of LLM as a language interface to better interact with users. Specifically, LLMCRS divides the workflow into four stages: sub-task detection, model matching, sub-task execution, and response generation. LLMCRS also designs schema-based instruction, demonstration-based instruction, dynamic sub-task and model matching, and summary-based generation to instruct LLM to generate desired results in the workflow. Finally, to adapt LLM to conversational recommendations, we also propose to fine-tune LLM with reinforcement learning from CRSs performance feedback, referred to as RLPF. Experimental results on benchmark datasets show that LLMCRS with RLPF outperforms the existing methods.

Ruixiang Zhao, Jian Jia, Yan Li et al.

E-commerce is increasingly multimedia-enriched, with products exhibited in a broad-domain manner as images, short videos, or live stream promotions. A unified and vectorized cross-domain production representation is essential. Due to large intra-product variance and high inter-product similarity in the broad-domain scenario, a visual-only representation is inadequate. While Automatic Speech Recognition (ASR) text derived from the short or live-stream videos is readily accessible, how to de-noise the excessively noisy text for multimodal representation learning is mostly untouched. We propose ASR-enhanced Multimodal Product Representation Learning (AMPere). In order to extract product-specific information from the raw ASR text, AMPere uses an easy-to-implement LLM-based ASR text summarizer. The LLM-summarized text, together with visual data, is then fed into a multi-branch network to generate compact multimodal embeddings. Extensive experiments on a large-scale tri-domain dataset verify the effectiveness of AMPere in obtaining a unified multimodal product representation that clearly improves cross-domain product retrieval.

Jingtong Gao, Yewen Li, Shuai Mao et al.

Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies or Reinforcement Learning (RL) techniques. However, rule-based strategies lack the flexibility to adapt to time-varying market conditions, and RL-based methods struggle to capture essential historical dependencies and observations within Markov Decision Process (MDP) frameworks. Furthermore, these approaches often face challenges in ensuring strategy adaptability across diverse advertising objectives. Additionally, as offline training methods are increasingly adopted to facilitate the deployment and maintenance of stable online strategies, the issues of documented behavioral patterns and behavioral collapse resulting from training on fixed offline datasets become increasingly significant. To address these limitations, this paper introduces a novel offline Generative Auto-bidding framework with Value-Guided Explorations (GAVE). GAVE accommodates various advertising objectives through a score-based Return-To-Go (RTG) module. Moreover, GAVE integrates an action exploration mechanism with an RTG-based evaluation method to explore novel actions while ensuring stability-preserving updates. A learnable value function is also designed to guide the direction of action exploration and mitigate Out-of-Distribution (OOD) problems. Experimental results on two offline datasets and real-world deployments demonstrate that GAVE outperforms state-of-the-art baselines in both offline evaluations and online A/B tests. By applying the core methods of this framework, we proudly secured first place in the NeurIPS 2024 competition, 'AIGB Track: Learning Auto-Bidding Agents with Generative Models'.

Meng Ai, Biao Li, Heyang Gong et al.

Offering incentives (e.g., coupons at Amazon, discounts at Uber and video bonuses at Tiktok) to user is a common strategy used by online platforms to increase user engagement and platform revenue. Despite its proven effectiveness, these marketing incentives incur an inevitable cost and might result in a low ROI (Return on Investment) if not used properly. On the other hand, different users respond differently to these incentives, for instance, some users never buy certain products without coupons, while others do anyway. Thus, how to select the right amount of incentives (i.e. treatment) to each user under budget constraints is an important research problem with great practical implications. In this paper, we call such problem as a budget-constrained treatment selection (BTS) problem. The challenge is how to efficiently solve BTS problem on a Large-Scale dataset and achieve improved results over the existing techniques. We propose a novel tree-based treatment selection technique under budget constraints, called Large-Scale Budget-Constrained Causal Forest (LBCF) algorithm, which is also an efficient treatment selection algorithm suitable for modern distributed computing systems. A novel offline evaluation method is also proposed to overcome an intrinsic challenge in assessing solutions' performance for BTS problem in randomized control trials (RCT) data. We deploy our approach in a real-world scenario on a large-scale video platform, where the platform gives away bonuses in order to increase users' campaign engagement duration. The simulation analysis, offline and online experiments all show that our method outperforms various tree-based state-of-the-art baselines. The proposed approach is currently serving over hundreds of millions of users on the platform and achieves one of the most tremendous improvements over these months.

Peng Jiang, Masuma Akter Rumi

Training Graph Convolutional Networks (GCNs) is expensive as it needs to aggregate data recursively from neighboring nodes. To reduce the computation overhead, previous works have proposed various neighbor sampling methods that estimate the aggregation result based on a small number of sampled neighbors. Although these methods have successfully accelerated the training, they mainly focus on the single-machine setting. As real-world graphs are large, training GCNs in distributed systems is desirable. However, we found that the existing neighbor sampling methods do not work well in a distributed setting. Specifically, a naive implementation may incur a huge amount of communication of feature vectors among different machines. To address this problem, we propose a communication-efficient neighbor sampling method in this work. Our main idea is to assign higher sampling probabilities to the local nodes so that remote nodes are accessed less frequently. We present an algorithm that determines the local sampling probabilities and makes sure our skewed neighbor sampling does not affect much the convergence of the training. Our experiments with node classification benchmarks show that our method significantly reduces the communication overhead for distributed GCN training with little accuracy loss.

Tianshu Lyu, Fei Sun, Peng Jiang et al.

Network embedding has proved extremely useful in a variety of network analysis tasks such as node classification, link prediction, and network visualization. Almost all the existing network embedding methods learn to map the node IDs to their corresponding node embeddings. This design principle, however, hinders the existing methods from being applied in real cases. Node ID is not generalizable and, thus, the existing methods have to pay great effort in cold-start problem. The heterogeneous network usually requires extra work to encode node types, as node type is not able to be identified by node ID. Node ID carries rare information, resulting in the criticism that the existing methods are not robust to noise. To address this issue, we introduce Compositional Network Embedding, a general inductive network representation learning framework that generates node embeddings by combining node features based on the principle of compositionally. Instead of directly optimizing an embedding lookup based on arbitrary node IDs, we learn a composition function that infers node embeddings by combining the corresponding node attribute embeddings through a graph-based loss. For evaluation, we conduct the experiments on link prediction under four different settings. The results verified the effectiveness and generalization ability of compositional network embeddings, especially on unseen nodes.

Fei Sun, Peng Jiang, Hanxiao Sun et al.

In this paper, we study the product title summarization problem in E-commerce applications for display on mobile devices. Comparing with conventional sentence summarization, product title summarization has some extra and essential constraints. For example, factual errors or loss of the key information are intolerable for E-commerce applications. Therefore, we abstract two more constraints for product title summarization: (i) do not introduce irrelevant information; (ii) retain the key information (e.g., brand name and commodity name). To address these issues, we propose a novel multi-source pointer network by adding a new knowledge encoder for pointer network. The first constraint is handled by pointer mechanism. For the second constraint, we restore the key information by copying words from the knowledge encoder with the help of the soft gating mechanism. For evaluation, we build a large collection of real-world product titles along with human-written short titles. Experimental results demonstrate that our model significantly outperforms the other baselines. Finally, online deployment of our proposed model has yielded a significant business impact, as measured by the click-through rate.