Hong Wen

Yi Xu, Zhiyuan Lu, Xiaochen Li et al.

The Transformer has proven to be a significant approach in feature interaction for CTR prediction, achieving considerable success in previous works. However, it also presents potential challenges in handling feature interactions. Firstly, Transformers may encounter information loss when capturing feature interactions. By relying on inner products to represent pairwise relationships, they compress raw interaction information, which can result in a degradation of fidelity. Secondly, due to the long-tail features distribution, feature fields with low information-abundance embeddings constrain the information abundance of other fields, leading to collapsed embedding matrices. To tackle these issues, we propose a Dual Attention Framework for Enhanced Feature Interaction, known as Dual Enhanced Attention. This framework integrates two attention mechanisms: the Combo-ID attention mechanism and the collapse-avoiding attention mechanism. The Combo-ID attention mechanism directly retains feature interaction pairs to mitigate information loss, while the collapse-avoiding attention mechanism adaptively filters out low information-abundance interaction pairs to prevent interaction collapse. Extensive experiments conducted on industrial datasets have shown the effectiveness of Dual Enhanced Attention.

Xiaofeng Pan, Ming Li, Jing Zhang et al.

Different from large-scale platforms such as Taobao and Amazon, CVR modeling in small-scale recommendation scenarios is more challenging due to the severe Data Distribution Fluctuation (DDF) issue. DDF prevents existing CVR models from being effective since 1) several months of data are needed to train CVR models sufficiently in small scenarios, leading to considerable distribution discrepancy between training and online serving; and 2) e-commerce promotions have significant impacts on small scenarios, leading to distribution uncertainty of the upcoming time period. In this work, we propose a novel CVR method named MetaCVR from a perspective of meta learning to address the DDF issue. Firstly, a base CVR model which consists of a Feature Representation Network (FRN) and output layers is designed and trained sufficiently with samples across months. Then we treat time periods with different data distributions as different occasions and obtain positive and negative prototypes for each occasion using the corresponding samples and the pre-trained FRN. Subsequently, a Distance Metric Network (DMN) is devised to calculate the distance metrics between each sample and all prototypes to facilitate mitigating the distribution uncertainty. At last, we develop an Ensemble Prediction Network (EPN) which incorporates the output of FRN and DMN to make the final CVR prediction. In this stage, we freeze the FRN and train the DMN and EPN with samples from recent time period, therefore effectively easing the distribution discrepancy. To the best of our knowledge, this is the first study of CVR prediction targeting the DDF issue in small-scale recommendation scenarios. Experimental results on real-world datasets validate the superiority of our MetaCVR and online A/B test also shows our model achieves impressive gains of 11.92% on PCVR and 8.64% on GMV.