M.F. Azeem

Zahid Ansari, Waseem Ahmed, M. F. Azeem et al.

The explosive growth of World Wide Web (WWW) has necessitated the development of Web personalization systems in order to understand the user preferences to dynamically serve customized content to individual users. To reveal information about user preferences from Web usage data, Web Usage Mining (WUM) techniques are extensively being applied to the Web log data. Clustering techniques are widely used in WUM to capture similar interests and trends among users accessing a Web site. Clustering aims to divide a data set into groups or clusters where inter-cluster similarities are minimized while the intra cluster similarities are maximized. This paper reviews four of the popularly used clustering techniques: k-Means, k-Medoids, Leader and DBSCAN. These techniques are implemented and tested against the Web user navigational data. Performance and validity results of each technique are presented and compared.

Zahid Ansari, M. F. Azeem, Waseem Ahmed et al.

Clustering techniques are widely used in Web Usage Mining to capture similar interests and trends among users accessing a Web site. For this purpose, web access logs generated at a particular web site are preprocessed to discover the user navigational sessions. Clustering techniques are then applied to group the user session data into user session clusters, where intercluster similarities are minimized while the intra cluster similarities are maximized. Since the application of different clustering algorithms generally results in different sets of cluster formation, it is important to evaluate the performance of these methods in terms of accuracy and validity of the clusters, and also the time required to generate them, using appropriate performance measures. This paper describes various validity and accuracy measures including Dunn's Index, Davies Bouldin Index, C Index, Rand Index, Jaccard Index, Silhouette Index, Fowlkes Mallows and Sum of the Squared Error (SSE). We conducted the performance evaluation of the following clustering techniques: k-Means, k-Medoids, Leader, Single Link Agglomerative Hierarchical and DBSCAN. These techniques are implemented and tested against the Web user navigational data. Finally their performance results are presented and compared.