Borja Ocejo

Kayhan Behdin, Qingquan Song, Aman Gupta et al.

Modern deep learning models are over-parameterized, where different optima can result in widely varying generalization performance. The Sharpness-Aware Minimization (SAM) technique modifies the fundamental loss function that steers gradient descent methods toward flatter minima, which are believed to exhibit enhanced generalization prowess. Our study delves into a specific variant of SAM known as micro-batch SAM (mSAM). This variation involves aggregating updates derived from adversarial perturbations across multiple shards (micro-batches) of a mini-batch during training. We extend a recently developed and well-studied general framework for flatness analysis to theoretically show that SAM achieves flatter minima than SGD, and mSAM achieves even flatter minima than SAM. We provide a thorough empirical evaluation of various image classification and natural language processing tasks to substantiate this theoretical advancement. We also show that contrary to previous work, mSAM can be implemented in a flexible and parallelizable manner without significantly increasing computational costs. Our implementation of mSAM yields superior generalization performance across a wide range of tasks compared to SAM, further supporting our theoretical framework.

Changshuai Wei, Benjamin Zelditch, Joyce Chen et al.

Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limited marketing budgets. In this paper, we propose a general framework for marketing AI systems, the Neural Optimization with Adaptive Heuristics (NOAH) framework. NOAH is the first general framework for marketing optimization that considers both to-business (2B) and to-consumer (2C) products, as well as both owned and paid channels. We describe key modules of the NOAH framework, including prediction, optimization, and adaptive heuristics, providing examples for bidding and content optimization. We then detail the successful application of NOAH to LinkedIn's email marketing system, showcasing significant wins over the legacy ranking system. Additionally, we share details and insights that are broadly useful, particularly on: (i) addressing delayed feedback with lifetime value, (ii) performing large-scale linear programming with randomization, (iii) improving retrieval with audience expansion, (iv) reducing signal dilution in targeting tests, and (v) handling zero-inflated heavy-tail metrics in statistical testing.

Borja Ocejo, Ruofan Wang, Ke Liu et al.

Notifications are an important communication channel for delivering timely and relevant information. Optimizing their delivery involves addressing complex sequential decision-making challenges under constraints such as message utility and user fatigue. Offline reinforcement learning (RL) methods, such as Conservative Q-Learning (CQL), have been applied to this problem but face practical challenges at scale, including instability, sensitivity to distribution shifts, limited reproducibility, and difficulties with explainability in high-dimensional recommendation settings. We present a Decision Transformer (DT) based framework that reframes policy learning as return-conditioned supervised learning, improving robustness, scalability, and modeling flexibility. Our contributions include a real-world comparison with CQL, a multi-reward design suitable for non-episodic tasks, a quantile regression approach to return-to-go conditioning, and a production-ready system with circular buffer-based sequence processing for near-real-time inference. Extensive offline and online experiments in a deployed notification system show that our approach improves notification utility and overall session activity while minimizing user fatigue. Compared to a multi-objective CQL-based agent, the DT-based approach achieved a +0.72% increase in sessions for notification decision-making at LinkedIn by making notification recommendation more relevant.

Fedor Borisyuk, Lars Hertel, Ganesh Parameswaran et al.

We present LiGR, a large-scale ranking framework developed at LinkedIn that brings state-of-the-art transformer-based modeling architectures into production. We introduce a modified transformer architecture that incorporates learned normalization and simultaneous set-wise attention to user history and ranked items. This architecture enables several breakthrough achievements, including: (1) the deprecation of most manually designed feature engineering, outperforming the prior state-of-the-art system using only few features (compared to hundreds in the baseline), (2) validation of the scaling law for ranking systems, showing improved performance with larger models, more training data, and longer context sequences, and (3) simultaneous joint scoring of items in a set-wise manner, leading to automated improvements in diversity. To enable efficient serving of large ranking models, we describe techniques to scale inference effectively using single-pass processing of user history and set-wise attention. We also summarize key insights from various ablation studies and A/B tests, highlighting the most impactful technical approaches.

Gregory Dexter, Borja Ocejo, Sathiya Keerthi et al.

Stochastic Gradient Descent (SGD) stands as a cornerstone optimization algorithm with proven real-world empirical successes but relatively limited theoretical understanding. Recent research has illuminated a key factor contributing to its practical efficacy: the implicit regularization it instigates. Several studies have investigated the linear stability property of SGD in the vicinity of a stationary point as a predictive proxy for sharpness and generalization error in overparameterized neural networks (Wu et al., 2022; Jastrzebski et al., 2019; Cohen et al., 2021). In this paper, we delve deeper into the relationship between linear stability and sharpness. More specifically, we meticulously delineate the necessary and sufficient conditions for linear stability, contingent on hyperparameters of SGD and the sharpness at the optimum. Towards this end, we introduce a novel coherence measure of the loss Hessian that encapsulates pertinent geometric properties of the loss function that are relevant to the linear stability of SGD. It enables us to provide a simplified sufficient condition for identifying linear instability at an optimum. Notably, compared to previous works, our analysis relies on significantly milder assumptions and is applicable for a broader class of loss functions than known before, encompassing not only mean-squared error but also cross-entropy loss.