Framing COVID-19: How we conceptualize and discuss the pandemic on Twitter
This research addresses how framing affects public communication on social media during a pandemic, offering insights for improving discourse, though it is incremental as it builds on existing metaphor studies.
The study analyzed 200,000 tweets from March-April 2020 to examine how COVID-19 is framed on Twitter, finding that the WAR metaphor is the most common figurative frame but is limited in covering all aspects of the pandemic discourse.
Doctors and nurses in these weeks are busy in the trenches, fighting against a new invisible enemy: Covid-19. Cities are locked down and civilians are besieged in their own homes, to prevent the spreading of the virus. War-related terminology is commonly used to frame the discourse around epidemics and diseases. Arguably the discourse around the current epidemic will make use of war-related metaphors too,not only in public discourse and the media, but also in the tweets written by non-experts of mass communication. We hereby present an analysis of the discourse around #Covid-19, based on a corpus of 200k tweets posted on Twitter during March and April 2020. Using topic modelling we first analyze the topics around which the discourse can be classified. Then, we show that the WAR framing is used to talk about specific topics, such as the virus treatment, but not others, such as the effects of social distancing on the population. We then measure and compare the popularity of the WAR frame to three alternative figurative frames (MONSTER, STORM and TSUNAMI) and a literal frame used as control (FAMILY). The results show that while the FAMILY literal frame covers a wider portion of the corpus, among the figurative framings WAR is the most frequently used, and thus arguably the most conventional one. However, we conclude, this frame is not apt to elaborate the discourse around many aspects involved in the current situation. Therefore, we conclude, in line with previous suggestions, a plethora of framing options, or a metaphor menu, may facilitate the communication of various aspects involved in the Covid-19-related discourse on the social media, and thus support civilians in the expression of their feelings, opinions and ideas during the current pandemic.