Fairness and Transparency in Recommendation: The Users' Perspective
This work addresses the need for better communication of fairness objectives in recommender systems to improve user understanding, though it is incremental as it builds on existing fairness and explanation research.
The study investigated user perceptions of fairness in recommender systems and proposed three features to enhance transparency and trust, based on exploratory interviews with participants.
Though recommender systems are defined by personalization, recent work has shown the importance of additional, beyond-accuracy objectives, such as fairness. Because users often expect their recommendations to be purely personalized, these new algorithmic objectives must be communicated transparently in a fairness-aware recommender system. While explanation has a long history in recommender systems research, there has been little work that attempts to explain systems that use a fairness objective. Even though the previous work in other branches of AI has explored the use of explanations as a tool to increase fairness, this work has not been focused on recommendation. Here, we consider user perspectives of fairness-aware recommender systems and techniques for enhancing their transparency. We describe the results of an exploratory interview study that investigates user perceptions of fairness, recommender systems, and fairness-aware objectives. We propose three features -- informed by the needs of our participants -- that could improve user understanding of and trust in fairness-aware recommender systems.