Price DOES Matter! Modeling Price and Interest Preferences in Session-based Recommendation
This work addresses a key limitation in session-based recommendation for e-commerce by modeling price influences, though it is incremental as it builds on existing interest-based methods.
The paper tackles the problem of session-based recommendation by incorporating price preferences alongside interest preferences, which previous methods ignored, and demonstrates that their proposed CoHHN method achieves improved recommendation performance on three real-world datasets.
Session-based recommendation aims to predict items that an anonymous user would like to purchase based on her short behavior sequence. The current approaches towards session-based recommendation only focus on modeling users' interest preferences, while they all ignore a key attribute of an item, i.e., the price. Many marketing studies have shown that the price factor significantly influences users' behaviors and the purchase decisions of users are determined by both price and interest preferences simultaneously. However, it is nontrivial to incorporate price preferences for session-based recommendation. Firstly, it is hard to handle heterogeneous information from various features of items to capture users' price preferences. Secondly, it is difficult to model the complex relations between price and interest preferences in determining user choices. To address the above challenges, we propose a novel method Co-guided Heterogeneous Hypergraph Network (CoHHN) for session-based recommendation. Towards the first challenge, we devise a heterogeneous hypergraph to represent heterogeneous information and rich relations among them. A dual-channel aggregating mechanism is then designed to aggregate various information in the heterogeneous hypergraph. After that, we extract users' price preferences and interest preferences via attention layers. As to the second challenge, a co-guided learning scheme is designed to model the relations between price and interest preferences and enhance the learning of each other. Finally, we predict user actions based on item features and users' price and interest preferences. Extensive experiments on three real-world datasets demonstrate the effectiveness of the proposed CoHHN. Further analysis reveals the significance of price for session-based recommendation.