Job recommendations: benchmarking of collaborative filtering methods for classifieds
This work addresses recommendation challenges for classifieds platforms, but it is incremental as it benchmarks existing methods on a new dataset.
The paper benchmarks collaborative filtering methods for job classifieds on OLX Jobs to improve conversion rates and user satisfaction, finding that RP3beta, SLIM, and ALS outperform Prod2Vec and LightFM in lab tests, with RP3beta showing a 20% greater impact than ALS in online A/B tests.
Classifieds provide many challenges for recommendation methods, due to the limited information regarding users and items. In this paper, we explore recommendation methods for classifieds using the example of OLX Jobs. The goal of the paper is to benchmark different recommendation methods for jobs classifieds in order to improve advertisements' conversion rate and user satisfaction. In our research, we implemented methods that are scalable and represent different approaches to recommendation, namely ALS, LightFM, Prod2Vec, RP3beta, and SLIM. We performed a laboratory comparison of methods with regard to accuracy, diversity, and scalability (memory and time consumption during training and in prediction). Online A/B tests were also carried out by sending millions of messages with recommendations to evaluate models in a real-world setting. In addition, we have published the dataset that we created for the needs of our research. To the best of our knowledge, this is the first dataset of this kind. The dataset contains 65,502,201 events performed on OLX Jobs by 3,295,942 users, who interacted with (displayed, replied to, or bookmarked) 185,395 job ads in two weeks of 2020. We demonstrate that RP3beta, SLIM, and ALS perform significantly better than Prod2Vec and LightFM when tested in a laboratory setting. Online A/B tests also demonstrated that sending messages with recommendations generated by the ALS and RP3beta models increases the number of users contacting advertisers. Additionally, RP3beta had a 20% greater impact on this metric than ALS.