EKILA: Synthetic Media Provenance and Attribution for Generative Art
This addresses the issue of attribution and compensation for creatives in generative AI, offering a practical solution for synthetic media provenance.
The paper tackles the problem of synthetic image provenance by proposing EKILA, a decentralized framework that uses a visual attribution technique and content provenance standards to determine the generative model and training data for AI-generated images, enabling creators to receive recognition and royalty payments.
We present EKILA; a decentralized framework that enables creatives to receive recognition and reward for their contributions to generative AI (GenAI). EKILA proposes a robust visual attribution technique and combines this with an emerging content provenance standard (C2PA) to address the problem of synthetic image provenance -- determining the generative model and training data responsible for an AI-generated image. Furthermore, EKILA extends the non-fungible token (NFT) ecosystem to introduce a tokenized representation for rights, enabling a triangular relationship between the asset's Ownership, Rights, and Attribution (ORA). Leveraging the ORA relationship enables creators to express agency over training consent and, through our attribution model, to receive apportioned credit, including royalty payments for the use of their assets in GenAI.