Event-Centric Query Expansion in Web Search
This work addresses the need for faster and more accurate query expansion in web search engines, particularly for news-related queries, though it appears incremental by building on existing QE techniques with event mining.
The paper tackles the problem of slow updates in query expansion for time-sensitive news searches by introducing Event-Centric Query Expansion (EQE), which mines events from news headlines to improve search metrics, as demonstrated through online A/B testing and deployment serving hundreds of millions of users.
In search engines, query expansion (QE) is a crucial technique to improve search experience. Previous studies often rely on long-term search log mining, which leads to slow updates and is sub-optimal for time-sensitive news searches. In this work, we present Event-Centric Query Expansion (EQE), a novel QE system that addresses these issues by mining the best expansion from a significant amount of potential events rapidly and accurately. This system consists of four stages, i.e., event collection, event reformulation, semantic retrieval and online ranking. Specifically, we first collect and filter news headlines from websites. Then we propose a generation model that incorporates contrastive learning and prompt-tuning techniques to reformulate these headlines to concise candidates. Additionally, we fine-tune a dual-tower semantic model to function as an encoder for event retrieval and explore a two-stage contrastive training approach to enhance the accuracy of event retrieval. Finally, we rank the retrieved events and select the optimal one as QE, which is then used to improve the retrieval of event-related documents. Through offline analysis and online A/B testing, we observe that the EQE system significantly improves many metrics compared to the baseline. The system has been deployed in Tencent QQ Browser Search and served hundreds of millions of users. The dataset and baseline codes are available at https://open-event-hub.github.io/eqe .