Global urban visual perception varies across demographics and personalities
This work addresses urban planning challenges by highlighting demographic and personality-based biases in perception, though it is incremental in adding new indicators and data.
The study tackled the problem of understanding urban visual perception by conducting a large-scale survey across diverse demographics and personalities, revealing significant differences in preferences for streetscapes and showing that machine learning models trained on global data often misestimate indicators compared to human responses.
Understanding people's preferences is crucial for urban planning, yet current approaches often combine responses from multi-cultural populations, obscuring demographic differences and risking amplifying biases. We conducted a largescale urban visual perception survey of streetscapes worldwide using street view imagery, examining how demographics -- including gender, age, income, education, race and ethnicity, and personality traits -- shape perceptions among 1,000 participants with balanced demographics from five countries and 45 nationalities. This dataset, Street Perception Evaluation Considering Socioeconomics (SPECS), reveals demographic- and personality-based differences across six traditional indicators -- safe, lively, wealthy, beautiful, boring, depressing -- and four new ones -- live nearby, walk, cycle, green. Location-based sentiments further shape these preferences. Machine learning models trained on existing global datasets tend to overestimate positive indicators and underestimate negative ones compared to human responses, underscoring the need for local context. Our study aspires to rectify the myopic treatment of street perception, which rarely considers demographics or personality traits.