Baitradar: A Multi-Model Clickbait Detection Algorithm Using Deep Learning
This addresses the problem of misleading content for YouTube users, though it is incremental as it builds on existing deep learning approaches.
The study tackled clickbait detection on YouTube by proposing BaitRadar, a multi-model deep learning algorithm that achieved 98% test accuracy on 1,400 videos with inference under 2 seconds.
Following the rising popularity of YouTube, there is an emerging problem on this platform called clickbait, which provokes users to click on videos using attractive titles and thumbnails. As a result, users ended up watching a video that does not have the content as publicized in the title. This issue is addressed in this study by proposing an algorithm called BaitRadar, which uses a deep learning technique where six inference models are jointly consulted to make the final classification decision. These models focus on different attributes of the video, including title, comments, thumbnail, tags, video statistics and audio transcript. The final classification is attained by computing the average of multiple models to provide a robust and accurate output even in situation where there is missing data. The proposed method is tested on 1,400 YouTube videos. On average, a test accuracy of 98% is achieved with an inference time of less than 2s.