Cross-attention Secretly Performs Orthogonal Alignment in Recommendation Models
This provides insights for improving parameter-efficient scaling in multi-modal research, though it is incremental as it builds on existing cross-attention methods.
The paper tackles the problem of understanding cross-attention mechanisms in cross-domain sequential recommendation, revealing that it performs orthogonal alignment, which improves model performance by over 300 experiments and enhances accuracy-per-model parameter.
Cross-domain sequential recommendation (CDSR) aims to align heterogeneous user behavior sequences collected from different domains. While cross-attention is widely used to enhance alignment and improve recommendation performance, its underlying mechanism is not fully understood. Most researchers interpret cross-attention as residual alignment, where the output is generated by removing redundant and preserving non-redundant information from the query input by referencing another domain data which is input key and value. Beyond the prevailing view, we introduce Orthogonal Alignment, a phenomenon in which cross-attention discovers novel information that is not present in the query input, and further argue that those two contrasting alignment mechanisms can co-exist in recommendation models We find that when the query input and output of cross-attention are orthogonal, model performance improves over 300 experiments. Notably, Orthogonal Alignment emerges naturally, without any explicit orthogonality constraints. Our key insight is that Orthogonal Alignment emerges naturally because it improves scaling law. We show that baselines additionally incorporating cross-attention module outperform parameter-matched baselines, achieving a superior accuracy-per-model parameter. We hope these findings offer new directions for parameter-efficient scaling in multi-modal research.