Culture Cartography: Mapping the Landscape of Cultural Knowledge
This addresses the need for LLMs to better serve global users by filling cultural knowledge gaps, representing an incremental improvement over existing annotation methods.
The paper tackles the problem of identifying culture-specific knowledge gaps in LLMs by proposing a mixed-initiative methodology called CultureCartography, which uses an LLM to generate low-confidence questions for human annotation, resulting in a 19.2% accuracy boost for Llama-3.1-8B on culture benchmarks.
To serve global users safely and productively, LLMs need culture-specific knowledge that might not be learned during pre-training. How do we find such knowledge that is (1) salient to in-group users, but (2) unknown to LLMs? The most common solutions are single-initiative: either researchers define challenging questions that users passively answer (traditional annotation), or users actively produce data that researchers structure as benchmarks (knowledge extraction). The process would benefit from mixed-initiative collaboration, where users guide the process to meaningfully reflect their cultures, and LLMs steer the process towards more challenging questions that meet the researcher's goals. We propose a mixed-initiative methodology called CultureCartography. Here, an LLM initializes annotation with questions for which it has low-confidence answers, making explicit both its prior knowledge and the gaps therein. This allows a human respondent to fill these gaps and steer the model towards salient topics through direct edits. We implement this methodology as a tool called CultureExplorer. Compared to a baseline where humans answer LLM-proposed questions, we find that CultureExplorer more effectively produces knowledge that leading models like DeepSeek R1 and GPT-4o are missing, even with web search. Fine-tuning on this data boosts the accuracy of Llama-3.1-8B by up to 19.2% on related culture benchmarks.