Beyond Instrumental and Substitutive Paradigms: Introducing Machine Culture as an Emergent Phenomenon in Large Language Models
It addresses the problem of understanding cultural dynamics in AI for researchers and developers, offering a novel perspective beyond incremental frameworks.
This study challenges existing paradigms by proposing Machine Culture as an emergent phenomenon in LLMs, finding that model origin and prompt language do not predict cultural alignment, with US models showing East Asian traits and English prompts eliciting higher contextual attention than Chinese prompts.
Recent scholarship typically characterizes Large Language Models (LLMs) through either an \textit{Instrumental Paradigm} (viewing models as reflections of their developers' culture) or a \textit{Substitutive Paradigm} (viewing models as bilingual proxies that switch cultural frames based on language). This study challenges these anthropomorphic frameworks by proposing \textbf{Machine Culture} as an emergent, distinct phenomenon. We employed a 2 (Model Origin: US vs. China) $\times$ 2 (Prompt Language: English vs. Chinese) factorial design across eight multimodal tasks, uniquely incorporating image generation and interpretation to extend analysis beyond textual boundaries. Results revealed inconsistencies with both dominant paradigms: Model origin did not predict cultural alignment, with US models frequently exhibiting ``holistic'' traits typically associated with East Asian data. Similarly, prompt language did not trigger stable cultural frame-switching; instead, we observed \textbf{Cultural Reversal}, where English prompts paradoxically elicited higher contextual attention than Chinese prompts. Crucially, we identified a novel phenomenon termed \textbf{Service Persona Camouflage}: Reinforcement Learning from Human Feedback (RLHF) collapsed cultural variance in affective tasks into a hyper-positive, zero-variance ``helpful assistant'' persona. We conclude that LLMs do not simulate human culture but exhibit an emergent Machine Culture -- a probabilistic phenomenon shaped by \textit{superposition} in high-dimensional space and \textit{mode collapse} from safety alignment.