Non-Exclusive Notifications for Ride-Hailing at Lyft I: Single-Cycle Approximation Algorithms
This addresses inefficiencies in ride-hailing for platforms like Lyft by optimizing driver notifications, though it is incremental as it builds on existing matching and optimization frameworks.
The paper tackles the Notification Set Selection Problem for ride-hailing platforms by modeling optimal driver notification strategies under two protocols, showing NP-hardness but deriving approximation algorithms with constant factors and a PTAS, validated on synthetic and real Lyft data.
Ride-hailing platforms increasingly rely on non-exclusive notifications-broadcasting a single request to multiple drivers simultaneously-to mitigate inefficiencies caused by uncertain driver acceptance. In this paper, the first in a two-part collaboration with Lyft, we formally model the 'Notification Set Selection Problem' for a single decision cycle, where the platform determines the optimal subset of drivers to notify for each incoming ride request. We analyze this combinatorial optimization problem under two contention-resolution protocols: 'First Acceptance (FA)', which prioritizes speed by assigning the ride to the first responder, and 'Best Acceptance (BA)', which prioritizes match quality by selecting the highest-valued accepting driver. We show that welfare maximization under both mechanisms is strongly NP-hard, ruling out a Fully Polynomial Time Approximation Scheme (FPTAS). Despite this, we derive several positive algorithmic results. For FA, we present a Polynomial Time Approximation Scheme (PTAS) for the single-rider case and a constant-factor approximation (factor 4) for the general matching setting. We highlight that the FA valuation function can be viewed as a novel discrete choice model with theoretical properties of independent interest. For BA, we prove that the objective is monotone and submodular, admitting a standard $(1 - 1/e)$-approximation. Moreover, using a polynomial-time demand oracle that we design for this problem, we show it is possible to surpass the $(1 - 1/e)$ barrier. Finally, in the special case of homogeneous acceptance probabilities, we show that the BA problem can be solved exactly in polynomial time via a linear programming formulation. We validate the empirical performance our algorithms through numerical experiments on synthetic data and on instances calibrated using real ride-sharing data from Lyft.