Learning to Forget: Satiation-Aware Long-Sequence Transducers for Mitigating Post-Purchase Redundancy
For e-commerce recommendation systems, SAM addresses the overlooked problem of interest termination after purchase, significantly reducing redundant recommendations.
Sequential recommenders suffer from post-purchase redundancy because they treat purchases as positive signals. The proposed Satiation-Aware Mechanism (SAM) reduces the Post-Purchase Repeat Rate (PPRR) by over 60% in industrial datasets and online A/B tests.
Sequential recommendation models predominantly interpret user interactions as positive signals for preference accumulation. However, in e-commerce scenarios, a purchase action often signifies the termination of a specific intent ("Interest Exit") rather than its continuation. Existing models overlook this distinction, suffering from Action-Intent Asymmetry, which leads to severe post-purchase redundancy. In this paper, we propose the Satiation-Aware Mechanism (SAM), an end-to-end framework designed to explicitly model the lifecycle of user interests. SAM incorporates three key components: (1) A Dual-path Cross-Attention architecture that retroactively suppresses historical clicks associated with a fulfilled intent while simultaneously retrieving personalized replenishment rhythms from long-term purchase history; (2) An Adaptive Satiation Gating Unit (ASGU) that generates a time-sensitive soft mask to inhibit satisfied interests immediately after purchase and gradually "re-awaken" them as the predicted repurchase cycle approaches; and (3) A self-supervised Time-to-Next-Purchase (TTNP) auxiliary task to learn latent product lifecycles without manual annotation. Extensive offline experiments on industrial datasets and online A/B testing demonstrate that SAM significantly reduces the Post-Purchase Repeat Rate (PPRR) by over 60%.