Rhythm of Opinion: A Hawkes-Graph Framework for Dynamic Propagation Analysis
This addresses the challenge of capturing hierarchical and temporal opinion propagation for social media analysis, though it appears incremental as it combines existing techniques.
The authors tackled the problem of modeling complex public opinion dynamics on social media by proposing a framework that integrates multi-dimensional Hawkes processes with Graph Neural Networks, achieving strong interpretability through a new annotated dataset called VISTA.
The rapid development of social media has significantly reshaped the dynamics of public opinion, resulting in complex interactions that traditional models fail to effectively capture. To address this challenge, we propose an innovative approach that integrates multi-dimensional Hawkes processes with Graph Neural Network, modeling opinion propagation dynamics among nodes in a social network while considering the intricate hierarchical relationships between comments. The extended multi-dimensional Hawkes process captures the hierarchical structure, multi-dimensional interactions, and mutual influences across different topics, forming a complex propagation network. Moreover, recognizing the lack of high-quality datasets capable of comprehensively capturing the evolution of public opinion dynamics, we introduce a new dataset, VISTA. It includes 159 trending topics, corresponding to 47,207 posts, 327,015 second-level comments, and 29,578 third-level comments, covering diverse domains such as politics, entertainment, sports, health, and medicine. The dataset is annotated with detailed sentiment labels across 11 categories and clearly defined hierarchical relationships. When combined with our method, it offers strong interpretability by linking sentiment propagation to the comment hierarchy and temporal evolution. Our approach provides a robust baseline for future research.