Quantifying opinion homophily in online social networks: A bounded confidence perspective
This work provides a cognitive-level analysis of homophily in online social networks, offering insights for researchers studying opinion dynamics and polarization.
The study quantifies opinion homophily in online social networks using a bounded confidence model, finding that user interactions are significantly more concentrated in opinion space than expected by chance, with tie strength and polarization amplifying this effect.
The concept of homophily is pervasive in online social media. While many empirical studies have relied on external sociodemographic traits to investigate it, significantly less is known about homophily at the cognitive level, that is, at the level of shared opinions or values. For such "value homophily", in this paper we study interval-based patterns of opinion homophily from a bounded confidence perspective. We consider three heterogeneous datasets from Reddit and Twitter covering polarizing issues, with user opinions quantified via sentiment analysis and fact-checking, and analyze the interaction networks formed by weaker (reply-based) and stronger (follow-based) social ties. Our findings show that users' interaction neighborhoods are significantly more concentrated in opinion space than expected by chance, with tie strength and issue polarization further amplifying this effect. Moreover, users often exhibit asymmetric tolerance ranges, with asymmetry typically directed toward locally mainstream positions rather than more radical or opposing ones. These findings support a bounded confidence interpretation of online value homophily.